In Edward Scissorhands, the 1990 film by Tim Burton, Edward’s gothic mansion was discovered by a representative of Avon cosmetics, Peggy Boggs. Not surprising since the business of selling door to door is typically associated with the female world. Each of us, after all, has a friend, a relative or an acquaintance that has at least once proposed a product while comfortably seated on the sofa of their home.
The data just released by Univendita, the trade association that brings together companies involved in direct sales shows that this profession is primarily comprised of women in Italy. Direct sales professionals represent over 93% of all individuals involved in home businesses and at the end of June the sector employed more than 134,000 people.
President of Univendita, Ciro Sinatra explains,”In the survey we conducted with the University La Sapienza it is shown that direct