Global nutrition company Herbalife(HLF) kicked off a busy triathlon season this past weekend as part of a larger year-long sponsorship of major endurance events across the United States.
“We are excited to once again be involved in the sponsorship of triathlons across the country,” said Michael Johnson, chairman and CEO, Herbalife. “The endurance community is one we have a longstanding relationship with, both through the events we are involved with around the world, and the successful athletes who benefit from our sports nutrition products.”
For the eighth straight year, Herbalife was a sponsor of the LA Triathlon at Torrance Beach. As this year’s “Official Fluid Replacement” provider for the LA Triathlon, Herbalife provided its recovery and hydration products to athletes to ensure participants received the nutrition needed to complete the triathlon. More than a thousand triathletes and approximately