American publisher US News & World Report known for its authoritative ranking reports has published an article to help people who are interested in the direct selling industry.
From wine to workouts, candles to cutlery, you’ve probably had a friend or co-worker (or perhaps been the friend or co-worker) invite you to an in-home party or post about their products on social media. Direct selling is on the rise, so that’s no coincidence. Over 18 million Americans were involved in direct selling and estimated retail sales reached $34.5 billion last year (an increase of 5.5 percent), according to the Direct Selling Association’s 2015 Growth & Outlook Report.
Joseph Mariano, president of the Direct Selling Association, a trade association for firms in this space, attributes this growth to several factors, including “the incorporation of social