Mona Ameli has spent nearly two decades in the world of direct sales, working for companies in California that market products through networks of independent contractors. She’s had management roles in some of the largest companies in the health, wellness and beauty industries: Herbalife International, Shaklee and, most recently, Belcorp USA, where she served as general manager.
Last November, Ameli became president of the Take Shape For Life business unit of Owings Mills-based Medifast. She relocated from San Francisco to the Baltimore area in January.
The unit she heads represents the biggest piece of the weight-loss company’s business, accounting for 70 percent of sales. The Medifast program is marketed through a network of independent health coaches who work as paid independent contractors, selling products to clients. The company has more than 10,500 active health