New figures have revealed that direct selling is thriving in the UK, with over a third of the UK population (34%) having chosen to buy products through this method, including via parties, catalogues or face-to-face.
The research, from the Direct Selling Association (DSA), the trade body for the industry, and YouGov, also found that 7% of people in the UK have worked as direct sellers. The figures reflect the industry’s growth in popularity in the UK, with DSA figures showing 400,000 people now make money as direct sellers – more than any other type of part time work in the country.
Direct selling includes products bought from a catalogue delivered by direct sellers (such as cosmetics), products bought in a group party environment (like kitchen equipment or jewellery), products demonstrated in a customers’ home