India’s Direct Selling pioneer Eureka Forbes is ramping up its distribution network and marketing initiatives to drive growth in the air purifier segment to around Rs 500 crore in five years.
The health and hygiene equipment company had launched air purifiers as early as 1995. But the market was not ready for the product at that time.
“In the recent past we are seeing good demand for air purifier with the poor air quality in different cities getting media attention. As per WHO, 1.3 million deaths are happening in India due to air-pollution related illnesses. The awareness is building up in the key cities,’ said Shashank Sinha, deputy general manager marketing, Eureka Forbes.
The company is ramping up its distribution network for the air purifier segment. The company, which is known for direct selling,