There is a need to facilitate clear understanding of the concept of direct selling to give its due place, according to Bejon Kumar Mishra, Consumer Policy Expert and Founder of Consumer Online Foundation, New Delhi.
Speaking at a seminar on direct selling on impact on the livelihood of micro entrepreneurs organised by the The Federation of Indian Chambers of Commerce and Industry (FICCI) in the southern Indian city of Hyderabd on Monday, Mishra said direct selling should be understood in the way its should be.
Referring to consumer protection, he said despite many laws, the consumer is left with no protection in reality and there was lot of confusion on nature of laws.
Rajat Banerji, Chairman, FICCI Direct Selling Committee said direct selling was the oldest form of sale in the world. “It was not actually