Epicure, Canada’s fastest-growing party plan company just might be Vancouver Island’s best-kept secret — well, until now. Epicure CEO Amelia Warren, in Vancouver last week to promote her burgeoning women-led clean food company, was all smiles sharing the “overnight success story” that actually began in the 1990s with lots of elbow grease and little fanfare.
Last year, the self-proclaimed “ambassadors of good food” registered $50 million in retail sales thanks, in part, to a trending back-to-the-kitchen movement, social media and a national sales force of 15,000-plus.
“My mother has always promoted healthy living. She insists if you want to eat healthy you have to cook so you’ll know exactly what’s in your food … and cutting out the liberal amounts of fat, sugar and salt you see in the convenience food industry,” said Warren.