As the founder and Executive Chairman of the QI Group of Companies, Dr. Vijay Eswaran is the head of a multi-business conglomerate that has a presence in a variety of sectors, which includes direct selling, retail, financial services, education and hospitality. Its flagship subsidiary, QNET, which was established by the Malaysian businessman in 1998, is today a global company (with offices in the UAE as well) that has managed to merge traditional methods of sales with the e-commerce model.
“What I envisioned was a new kind of company that would merge the people power of a direct sales force with the global reach of the Internet,” Dr. Eswaran says, as he remembers the origins of his company. “So we merged the tried and tested direct selling business model with the emerging e-commerce