Recently, Vice Presidents and General Managers over 4Life’s twenty-four marketplaces gathered for the 2014 International GM Summit at 4Life Global Headquarters in Salt Lake City, Utah.
The annual GM Summit takes place during the first week of December and gives corporate officers a strategic opportunity to meet with executives and develop goals and initiatives for the following year.
At 2014’s Summit, General Managers focused on ways to enhance distributor support, refine marketing plans, enhance operations, and align strategies. Summit topics included effective branding, cohesive international communications, web development, operational proficiencies, and new information technologies.
The 2014 Summit follows two recent developments in 4Life’s growth, including the highest sales month in company history (October) and the opening of 4Life’s 24th international market in Hamburg, Germany (November).
As a world leader in direct sales, 4Life’s corporate representatives gauge success in terms of the service they provide distributors, the communications they develop with business builders, and the relationships they create and foster in the field.
This year’s GM Summit was attended by President and CEO Steve Tew, Chief Financial Officer Mark Ostler, Chief Operations Officer Danny Lee, Senior Vice President of International Jeff Kalinin, Senior Vice President of Marketing Trent Tenney, and key leaders from every