Cinsay, the leader in video commerce, is targeting the growing MLM, IBO and Direct Selling business models with the expansion of its video technology.
The company has already seen early success with the launch of its promotional video commerce and lead generation video player for several direct selling organizations. Based on the response, there is a tremendous, untapped opportunity within the industry for Cinsay’s unique video and social commerce technology.
The global market for direct selling continues to grow with sales in the U.S. alone up 3.3% in 2013 to $32.67b from 2012. This growth will most likely continue as people seek new and creative ways to diversify their incomes. According to one Forbes business contributor, Robert Laura stated, “I believe that the entire industry is poised for explosive growth and can be one of the most significant solutions to America’s current retirement savings crisis.” The expansion of those markets comes from a wide variety of businesses including: health and beauty, personal care, services, clothing and accessories, leisure, activities and durables.
The Perfect Technology for the MLM Market:
As the Internet and various social media sites have become ubiquitous to everyday life, coupling direct selling opportunities with unique and compelling technologies can create a ‘game changing’ moment