As part of their new “Better with Video” initiative, Talk Fusion is launching a multi-week social media campaign using the hashtag #TalkFusionSecrets. The campaign will be a journey of discovery that reveals redesigns, additions and enhancements of classic Talk Fusion video products, as well as introduction of an exciting new one.
The campaign launched on October 27, 2014 with the debut of a weekly series of 24-hour Tweet-a-thons on Twitter. The initial installment focused on how far Talk Fusion has come in just seven years, along with interesting trivia (e.g.: According to Talk Fusion Director of Technology Dr. Jonathan Chen, in 2011 172,000 videos were uploaded to Talk Fusion every 12 hours. In 2014 there were too many videos to count.)
The first “secret” revealed was the rebranding of Talk Fusion’s innovative video communication products as features under the umbrella of “CONNECT,” including the introduction of Video Chat, which allow users to hold a live face-to-face video chat between any internet-capable devices.
“Evolution is inevitable,” says Talk Fusion Creative Director Allyson Johnson. “Some would say it’s the biggest sign of success. After seven years of continuous growth, it was time to celebrate Talk Fusion’s expansion beyond its original scope of video email. It