Nature’s Sunshine Products, Inc., a leading natural health and wellness company engaged in the manufacture and direct sale of premium-quality nutritional and personal care products, announced the appointment of Paul Noack as President of China and New Markets. Mr. Noack has extensive experience in direct selling and the consumer products industry and will play an instrumental role in managing Nature’s Sunshine Products’ (“NSP”) entry into China through its strategic alliance with Shanghai Fosun Pharmaceutical (Group) Co., Ltd. (“Fosun Pharma”), as well as the Company’s global expansion strategy in new and emerging markets.
Prior to joining Nature’s Sunshine Products, Mr. Noack served as President of ViSalus, Inc., a direct-to-consumer personal health products company. While at ViSalus, he was responsible for the execution of the Company’s international expansion strategy. Mr. Noack successfully launched ViSalus’ operations into European markets and established a European hub to manage sales, marketing and operations in Western and Central Europe. He further directed the turnaround of ViSalus’ Canadian business, helping it to achieve record sales during his tenure. In addition to his duties as President, Mr. Noack served as a Consultant for ViSalus in 2011, in which he evaluated key opportunities and risks to identify attractive markets for international