ViSalus, Inc. announced the expansion of its Vi™ brand of health and wellness products and programs into the Republic of Ireland, a country predicted to be the most overweight nation in Europe by 2030.*
As part of the company’s rapid expansion into international markets, Vi has introduced the PROJECT 10 Challenge to the people of Ireland in order to help them embrace healthier lifestyles.
Prior to launching in Ireland, the PROJECT 10 Challenge has already swept through the United Kingdom, with over 50,000 customers to date, and was introduced in Germany and Austria earlier in the year. The PROJECT 10 Challenge challenges people to lose 10 lbs., or to build 10 lbs. of muscle, and challenge others to do the same.
More than 3,000,000 customers in North America have used Vi products to lose weight and achieve their health and fitness goals. The company’s global mission for healthy living is dedicated to Challenging the World… 10 lbs. at a Time.
According to ViSalus Co-Founder and CEO Ryan Blair,
“This expansion is laying the foundation to positively impact the people of Ireland. With a population of just over 4.5 million people, 90% of men and 84% of women are forecast to be overweight