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Young Living Appoints Steve Carlile as New Chief Marketing Officer

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Young Living Essential Oils, a leader in the essential oils industry, is pleased to announce the appointment of Steve Carlile as the company’s new Chief Marketing and Digital Officer.

“We are thrilled to welcome Steve to the Young Living family,”

said Ben Riley, President.

“Steve’s deep expertise connecting audiences on an international scale means he’s intrinsically aligned with our community of dreamers, achievers, and go-getters that dot the globe. He also has an innate ability to anticipate industry trends, which makes Steve a perfect match for the Young Living brand.”

Carlile comes to Young Living with more than 20-years of experience. He is an expert in connecting a brand’s purpose with its audience using innovative strategies and customer experience roadmaps. Carlile was previously featured in Deloitte Insight’s Global Marketing Trends Report and selected to participate in their Next Generation CMO Academy, alongside noted luminaries in the marketing world.
Before joining Young Living, Carlile served as Chief Marketing and Digital Officer at Younique. He led the development and launch of the company’s most successful product in its history. Carlile’s holistic leadership style and focus on establishing meaningful connections with employees is directly aligned with Young Living’s continued efforts to foster wellness, purpose, and abundance as part of its brand.

“I

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Young Living Holds Most Essential Oil Production Patents In MLM

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According to a Young Living press release:
Young Living announced that it was issued 17 utility and design patents by the U.S. Patent and Trademark Office. With these additions, the company now holds more essential oil production patents than any other company in the direct sales industry, setting a global record.
“Pioneering new technologies and processes is in Young Living’s nature as the world leader in essential oils,”
said Mark Bartlett Ph.D., Executive Vice President of Science and Product Development at Young Living.
“Patents protect our ongoing innovations and discoveries, giving Young Living, our Brand Partners, and our employees a competitive advantage by safeguarding the work we do best.
We’re excited to advance the conversation about the important role patents play here at Young Living in the essential oils industry.”
The company’s founder D. Gary Young is listed as the inventor on 14 of Young Living’s 17 patents, with Mary Young, current CEO, listed as co-inventor on four of the 14 patents.
Included in these new patents are a range of processes, products and designs including Blue Spruce essential oil, an omega-3 fatty acid dietary supplement, a system for distillation, liquid diffusers and massaging roller-ball applicators.
The company has additional patents pending.
About Young Living Essential Oils
Young

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Young Living Abandons Brasil

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According to a Young Living Press Release:
The experience of a global pandemic—and everything that came along with it—created a necessity for most businesses to reevaluate ideal conditions for sustainable growth. As a leader in our space, Young Living is no exception.
To continue our global mission to bring essential oils into every home, we have begun making necessary adjustments to strategically align our resources and focus on core business operations.
To best move forward in this new, very different world, Young Living will continue to monitor key performance indicators across all of our international markets and make necessary business decisions in the best interests of our Brand Partners, customers, and employees, including reducing force and optimizing our inventory.
In addition, while it is far from an easy call, we made the strategic decision to suspend operations for Young Living Brazil, beginning on September 30, 2022, with the last commissions being paid in October 2022. 
We take pride in our ability to adapt, learn, and grow. By lowering our operational spending now, we will secure our position in today’s uncertain economic environment.
Keeping Young Living on the trajectory of continued growth is part of our deep commitment to empowering entrepreneurs worldwide and delivering essential oils

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Young Living Address FDA Warning Letter

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According to a Young Living press release:
In June we learned that the FDA recently reviewed and audited Young Living’s websites and the social media channels of our Brand Partners for online content during May 2022. After their audit, the FDA sent Young Living and some of our Brand Partners a letter.
The contents of the letter contained complaints about blog posts from several years ago on an old Young Living website that is no longer in use as well as the current CBD Muscle Rub product page. The website has been taken offline and we have removed the FDA-cited noncompliant language on the CBD Muscle Rub product page.
In addition, there were complaints that a small number of our Brand Partners have been marketing certain Young Living products as drugs by making claims that these products cure or alleviate serious diseases.
Such claims go directly against Young Living’s policies and procedures and FDA regulations.
Young Living takes FDA complaints very seriously, and in the event of a complaint, our Conduct Success team follows the three-step enforcement approach with Brand Partners in which we educate, warn, and—if appropriate warnings are not adhered to—then we will proceed with account termination.
In accordance with the letter, Young Living

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Young Living Suspends Business Operations Within Russia Indefinitely

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In March 2022, Young Living, the world’s leading provider of essential oils, announced suspension of certain operations and promotional activities in Russia and the CIS region, and today it’s announcing the cessation of all business operations in Russia.
Given the complex and rapidly evolving circumstances in the region, Young Living realizes it no longer can support activities in the Russia market. Effective July 15, 2022, all Young Living operations within Russia will be suspended indefinitely, and Brand Partners who reside there will no longer have access to purchase or sell Young Living products.
“Young Living Essential Oils officially opened in Russia in 2020, which makes the decision to say goodbye extremely difficult,”
says Kristen Tod, Young Living’s President of EMEA and Russia. “Brand Partners in this market have been a vital part of the remarkable expansion of Young Living’s mission to empower wellness around the globe, and today we offer our heartfelt sadness, gratitude and thanks for their contributions.”
The D. Gary Young, Young Living Foundation will continue work with relief organizations who are on the ground at the Ukraine borders to support displaced families in this urgent time of need. To date, Young Living have raised over $260K from its U.S. “Dollar Up” campaign.
Through

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Young Living Appoints Lyndi Smith As Chief Marketing Officer

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Young Living, the world’s leading provider of essential oils, today announced that Lyndi Smith has returned to Young Living in her new role as Chief Marketing Officer.
Lyndi’s role includes overseeing story, brand, and experience at Young Living by using communication strategies and creating marketing content. She is entrepreneurial-minded and has extensive experience in mentoring individuals and teams.
Founder Mary Young said:
“We are excited to welcome Lyndi back to Young Living as a part of our creative marketing team.Lyndi is well integrated into our culture, and has a sound understanding of our legacy and brand. She has always been a fundamental part of our success”
Lyndi has over 20 years of marketing and communications experience. She started at Young Living in 2001 and worked her way up to Senior Vice President of Global Marketing before leaving in 2021 to tend to family needs. She graduated from Utah Valley University in 2013 with her Bachelors of Science in Business Management.
Lyndi will be working with the marketing team at Young Living to develop brand and creative services, global communications, global content marketing, and global events. She’ll be in charge of developing and executing marketing strategies and vision to support Young Living’s goals while driving brand

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Young Living Announces New Partner Farm In Cape Town, South Africa

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Young Living Essential Oils, the world leader in essential oils, announced today that the Amanzi Amahle Farm and Distillery in Cape Town, South Africa, will become the newest Young Living partner farm.
The Amanzi Amahle Farm will provide Young Living with essential oils, including Eucalyptus Radiata, Tea Tree, Grapefruit, Orange, and Lemon.
Scattered across the vast continent of Africa, the Amanzi Amahle Farm and Distillery boasts more than 29,000 acres of rich soil and land ripe for growing botanicals for some of Young Living’s most-beloved essential oils.
The newest Young Living partner farming cooperative and distillery proudly practices Seed to Seal® sustainability by scattering leftover spent leaf biomass back onto the land, among other sustainability methods. All aspects of the process—from planting to distillation—are monitored and maintained through quality control practices and testing; an independent audit also ensures that all essential oils produced meet Young Living’s strict Seed to Seal standards.
“We’re proud to partner with the Amanzi Amahle Farm and Distillery because of their 35 years of experience in sustainable growing practices, dedication to socially conscious principles, and the production of essential oils of the highest quality,”
said Lauren Walker, Young Living chief supply chain officer.
As the world leader in essential oils and

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Judge Finds Young Living Acted In Bad Faith And Awards doTERRA Nearly $2 Million

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Utah Fourth Judicial District Court Judge Christine S. Johnson issued a ruling that awarded doTERRA Defendants $1,810,344.11 in attorney’s fees and approximately $50,000 in out-of-pocket costs.
doTERRA’s Founding Executive and General Counsel Mark Wolfert thanked the Court for its ruling and expressed hope that all involved parties could concentrate on a more harmonious and productive future.
“doTERRA was gratified in 2017 when an objective judge and citizen jurors found that doTERRA, its executives and distributors had done nothing wrong and accordingly dismissed all charges and awarded no damages. We are now pleased that one year later, the judge has definitively confirmed that Young Living’s case was not only ill-advised, but brought in bad faith.
Nevertheless, we look forward to a less contentious relationship with Young Living and a time where both companies may now focus on their respective missions and sharing essential oils.”
This ruling hopefully closes the six years of litigation that Young Living instigated on June 21, 2012 (nearly five years after the events allegedly occurred), when it filed its initial complaint, “alleging: breach of contract, violations of Utah’s Trade Secret Act (“UTSA), unfair competition …., and multiple tort claims.” (Ruling on Defendants’ Joint Motion for Fees and Costs, July 10, 2018,

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Young Living Appeals Recent Court Ruling In doTERRA Lawsuit

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As the originator and ongoing leader of the modern-day essential oil movement, Young Living knows that innovation will always be followed by imitation. We know that success will always breed envy. We have never and will never hesitate to protect our members, our company, our quality, and our reputation.
Earlier this week, the court in the case against doTERRA ruled that Young Living is to pay a portion of legal fees to the defendants’ attorneys as part of a pretrial summary judgment ruling.
We deeply respect the judicial process but had hoped for a different outcome, as many key claims and pieces of evidence were not allowed to be presented at trial due to legal technicalities such as the statute of limitations ruling and other rulings made by the court.
In fact, this ruling did not address the merits of Young Living’s claims but focused on alleged reasons why Young Living waited to present one of its claims.
These technicalities resulted in Young Living never being able to tell the full story of doTERRA’s true formation. As alleged in the complaint, this included breaches of non-solicit and confidentiality agreements by members of the then-Young Living executive team and our CEO Mary Young’s personal assistant.
The defendants in

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Young Living Promotes Lee Bowen To CFO

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 Young Living Essential Oils, the world leader in essential oils, announced the appointment of Lee Bowen as its Chief Financial Officer.
In his new role, Bowen will be responsible for all aspects of the company’s financial condition, as well as overseeing the Accounting, Tax, Finance, Commission Services, and Human Resources departments.

“At Young Living, much like we seek out the best botanicals from around the world, we search high and low for the best and brightest talent in the business,”
said Mary Young, Young Living’s Chief Executive Officer.
“That’s why Lee was recruited, and he’s been dazzling us in the Finance department for years. I am so proud to welcome him to our executive team.”
Before being named Chief Financial Officer, he joined Young Living in 2014 as Director of Finance and was subsequently promoted to Sr. Director of Finance, VP of Finance, and most recently to Senior VP of Finance. He has played a critical role in overseeing Young Living’s financial planning and analysis, fraud management, treasury, banking, commission services, payroll, and risk management.
“After an exhaustive search process, we are pleased to announce that we found the best person to fill the Chief Financial Officer role in our own Lee Bowen,” said Jared

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