Great website design starts with the fundamentals. Here’s how you can turn your website from boring and unhelpful to dynamic and valuable.
Tag Archive for Website Design
Hot Business News Today
5 Things to Consider When Selecting a Website Platform for Your Business
by Ross Jenkins • • 0 Comments
There’s not a one-size-fits-all answer; the goal is to find the platform that best suits your specific needs.
Hot Business News Today
5 ways to make your website more friendly for older customers
by Paul Gray • • 0 Comments
Originally written by Paul Gray on Small Business
The ongoing pandemic has changed many aspects of our lives but perhaps the most impacted has been how we as a nation shop. From our weekly groceries to smart home tech and even furniture, the changes in rules due to lockdowns has led to us having to rely more on online shopping as physical stores were forced to close.
And for some the changes will now be permanent, with well-known high street brands collapsing and being brought back as online only.
‘Many e-commerce sites are yet to consider older shoppers as a viable demographic’
While more and more older customers have embraced the internet and online shopping due to necessity, many brands and e-commerce sites are yet to consider older customers as a viable demographic.
But can brands really afford to ignore any potential shoppers right now? Especially a demographic that, pre-pandemic, was reported to account for £320bn of annual household spending and the over-50s hold over three-quarters of the nation’s financial wealth.
>See also: 7 ways to enhance your small business website in 2020
Over 65s are not just one group
The market for 65 plus is constantly changing, not only as older customers adopt technology more readily into
Hot Business News Today
5 ways to make your website more friendly for older customers
by Paul Gray • • 0 Comments
Originally written by Paul Gray on Small Business
The ongoing pandemic has changed many aspects of our lives but perhaps the most impacted has been how we as a nation shop. From our weekly groceries to smart home tech and even furniture, the changes in rules due to lockdowns has led to us having to rely more on online shopping as physical stores were forced to close.
And for some the changes will now be permanent, with well-known high street brands collapsing and being brought back as online only.
‘Many e-commerce sites are yet to consider older shoppers as a viable demographic’
While more and more older customers have embraced the internet and online shopping due to necessity, many brands and e-commerce sites are yet to consider older customers as a viable demographic.
But can brands really afford to ignore any potential shoppers right now? Especially a demographic that, pre-pandemic, was reported to account for £320bn of annual household spending and the over-50s hold over three-quarters of the nation’s financial wealth.
>See also: 7 ways to enhance your small business website in 2020
Over 65s are not just one group
The market for 65 plus is constantly changing, not only as older customers adopt technology more readily into
Hot Business News Today
Live Chat revolution / convert leads into sales with Live Chat
by Partner Content • • 0 Comments
Originally written by Partner Content on Small Business
The customer is king. That much has always been true. But, in the digital era, customer demands have changed, largely due to the ever-increasing competition enabled by the internet and technology. Data-driven marketing and a level of personalisation not yet seen before have meant that customer loyalty is hard to maintain; there is always another competitor waiting in the wings to offer a more tailored and appropriate product – it’s simple, traditional website browsers are not converting leads to sales. A modern, tech-led approach is needed, and Live Chat might just be the solution you’re looking for.
Live Chat to customer conversion success
By offering website visitors (and potential customers) the opportunity to speak to the business exactly when they want to, and in a way that is convenient to them, businesses looking to gain the upper hand over their competitors will significantly increase their website conversion rate.
But it is not enough to simply install a Live Chat feature. The technology needs to be proactive; it needs to prompt the user to engage with the business or product, rather than standing idly by in the background waiting for the potential customer to click. This proactive
Hot Business News Today
Small business SEO: 6 easy wins to boost your website ranking
by Helen Pollitt • • 0 Comments
Originally written by Helen Pollitt on Small Business
Owners and marketers of small businesses often tell the same story when asked about SEO; they don’t have the time to write the content they feel is needed to do well at SEO. Thankfully though, churning out masses of copy every month is not the key to climbing small business SEO rankings. However, a good content strategy is. It will help ensure your products and services are visible when someone searches with relevant terms.
So, how should you write copy for the benefit of small business SEO?
Blogs are not SEO
When writing copy for the purpose of ranking well in the organic search results, this does not automatically equal blog posts. Although your blog can be a great place to target the terms that people at the “top of the funnel” might be searching for, it is not always the most important content for you to be writing.
There needs to be a strategy behind the copy that you write for it to bring about ROI. Ensure your product and service pages are well written with keyword-targeted copy before you move on to writing blog posts.
>See also: Five ways small businesses can compete with giants in
Hot Business News Today
6 Elements to Consider When Designing Your Website
by Holly - The Work at Home Woman • • 0 Comments
Sponsored by Wix In today’s business world, having your own website is much more than a cool novelty, it’s a necessity. Whether you’re a freelancer, small business owner, or entrepreneur, without a website, your professional existence isn’t really complete. Your website is your digital home. It’s where people find you, get to know your brand, […]
The post 6 Elements to Consider When Designing Your Website appeared first on The Work at Home Woman.
Hot Business News Today
How can I promote my small business website?
by Partner Content • • 0 Comments
Originally written by Partner Content on Small Business
How can I drive traffic to my website?
Where to start? First, you need to ensure that your small business website is regularly updated with fresh content, as this keeps Google interested. Remember, your website is a digital mouth to feed.
And what Google especially likes are hyperlinks within content: both to elsewhere within your own small business website and to other people’s websites, which helps you gain what’s called “page authority.”
Create useful content that answers a question – which is how we all use the internet.
Learn about search engine optimisation (SEO), which is how to angle content to generate the highest web traffic possible. Often, it’s just tweaks.
Create content that people in turn want to link to.
Structure your content with subheads, bullet points and tables — just like this article! (It helps Google’s algorithm find your website and promote it up the rankings.)
If you’re selling products, sell via bigger affiliate networks which get a percentage of each sale made.
Should I advertise on social media?
The answer is “of course” — with caveats. What people don’t like is being hit over the head with sales messages. Whether you post an ad for your site on Facebook
Hot Business News Today
How 'Good Design' Will Help Your Ecommerce Business Grow Faster Than Ever
by Katie Lundin • • 0 Comments
If your website takes more than four seconds to load, you’ve already lost a quarter of your visitors.
Hot Business News Today
Five tips on investing in the build and design of your website
by Ben Lobel • • 0 Comments
Your website is the ultimate business showcase – it’s usually the first impression of your business provided to a searching potential client, so investing a good proportion of your marketing budget in it is key. Times are changing; in the world of social media, business page reach is reducing, and rules are changing, so your
The post Five tips on investing in the build and design of your website appeared first on Small Business.