The “WakeUp Post-lunch Waker”® drink was announced the winner of the SupplySide West CPG Editors’ Choice Awards 2014 in the Energy Drink category.
Unlike other energy drinks, “WakeUp Post-lunch Waker” is a patented, safe and clinically tested beverage formulation with no added caffeine, chemicals or any stimulants that can impact heart rate or blood pressure. WakeUp drink is not a typical energy drink; rather it opens a revolutionary new product category, scientifically proven to overcome fatigue after lunchtime (known as “Post-Lunch Dip Syndrome”) embedded in everyone’s biological clock.
“The out-of-the box thinking displayed by the companies on the short list in each category made selecting just one winner a challenge for our editorial team,” saidHeather Granato, vice president, content, in Informa’s Health & Nutrition Network. “We’re excited to celebrate their innovation and market vision as CPG industry leaders.”
“After we won the ‘Best Functional Drink’ award last year in Europe, we consider the CPG Editors’ Choice Award to be our ‘admission ticket’ to the US beverage market,” says Eli Faraggi, CEO of Inno-Bev and founder of “WakeUp post-lunch waker.”
“Consumer awareness of an inner biological clock, and growing recognition of Post-Lunch Dip Syndrome as part of it, has increased dramatically, especially in fast-paced economies. WakeUp is uniquely positioned