Digital marketing in 2017 is a broad field, encompassing an ever-growing list of techniques and practices that can increase your online exposure and turn your target audience into paying customers. Search engine optimisation (SEO) and paid advertising are two well-known aspects of digital marketing, but they are not alone. Content marketing has risen in prominence
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The dangers of ‘shy reporting’
by Ben Lobel • • 0 Comments
In a recent speech to the CBI, Theresa May noted that the reputation of business has been bruised over the past few years. Increasing numbers of consumers have lost their trust in big corporations, and the ‘social contract’ that should exist between business and consumer has been damaged along the way. May made it clear
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Contractors shying away from taking sick days
by Ben Lobel • • 0 Comments
Some 53 per cent of contractors haven’t called in sick in the last two years, with 31 per cent of these having never called in sick, according to a study by Contracting Scout. While 13 per cent of contractors stop working when ill, 52 per cent continue working if they’re mildly unwell and 35 per cent
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How to monitor diversity successfully
by Ben Lobel • • 0 Comments
For firms wanting to be seen as an employer of choice, embedding a strong equal opportunities culture is fundamental. Monitoring diversity is a crucial component of ensuring a successful strategy; not only can it can help highlight workplace inequality, it can identify the underlying causes of discrimination and ultimately help to remove unfairness and disadvantage
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Why storytelling is important for business success
by Ben Lobel • • 0 Comments
In 1992 I boarded a flight from New York to Tallinn, Estonia. I arrived in a city where I knew nobody with just my last $400 in the pocket of my jeans, so at that point I certainly didn’t have starting a business on my mind. However, over the course of the next 18 remarkable
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Quarter of businesses completely unprepared for future risk
by Owen Gough • • 0 Comments
Brexit is not perceived as a future risk by the majority of businesses, according to research from the RSA. Nearly three quarters 70 per cent state that leaving the EU will either have no impact at all (43 per cent) or will have a positive effect on their business (27 per cent). However, SMEs identify a range of more
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Workers reveal the goodwill gestures that make them happy
by Owen Gough • • 0 Comments
More than two thirds (68.9 per cent) of workers say that they are made happy by goodwill gestures from their colleagues and a further 84.2 per cent state that they return the favour. This is according to new research from CV-Library, which also finds that 91.9 per cent believe that these gestures help them to
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Equal Pay Day: Moving from the salary to the performance economy
by Owen Gough • • 0 Comments
In time for Equal Pay Day, women across the country suffer an 18 per cent pay difference because of gender prejudice, according to figures from the Office of national Statistics. The study finds that 85 per cent of CEOs admit that the main cause of a continued pay gap is down to gender prejudice. More than
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Futurists predict gender pay difference will close by 2045
by Owen Gough • • 0 Comments
Today marks Equal Pay Day, the symbolic last day where women effectively stop earning relative to men. Women across the country earn 18 per cent less than men but predictions from futurists suggest the gender pay difference will close by 2045, almost 100 years earlier than the World Economic Forum’s estimation of 2133. The report by Yell
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Number of UK businesses at record high, new statistics find
by Ben Lobel • • 0 Comments
UK businesses are plentiful than ever, with the Business Population Estimates report showing that, at the start of 2016, the UK had a million more small businesses, 4,000 more medium-sized businesses and 900 more large businesses, compared to 2010, a total increase of 23 per cent. Business and energy secretary Greg Clark says, ‘Britain’s businesses are
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