Tag Archive for UK Direct Selling

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CVSL Acquires Betterware

by Ramya Chandrasekaran • October 15, 2015 • 0 Comments

CVSL Inc. has acquired 100% of Betterware Ltd., a United Kingdom-based direct-to-consumer company, making Betterware the tenth company to become part of CVSL and giving CVSL a commanding presence in the U.K. home shopping market.
CVSL’s Vice Chairman and Chief Financial Officer John Rochon Jr. noted that there are significant similarities between Betterware and Kleeneze, another well-known U.K. direct-to-consumer company, which CVSL acquired in March.

“These two famous brands and their sales networks will remain separate, while we expect major synergies in the operations of the two companies that we believe will yield efficiencies and improve profitability for both. The sales networks and customers of both companies should benefit.”
“With Kleeneze and Betterware side by side within CVSL, we have a powerful position in the U.K. home shopping market. With both of these two established consumer growth brands in

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UK Womenswear Brand Hope Launches Aimed At 40+

by Ramya Chandrasekaran • October 12, 2015 • 0 Comments

The Daily Mail in UK reports the launch of new direct selling fashion brand Hope Clothing that targets women over 40. Founded by former Marks & Spencers executive Nayna McIntosh, Hope’s womenswear collection is designed to empower and inspire the 40 plus woman, who are typically ignored by high street brands and online retailers.
According to McIntosh, Hope’s clothes are easy to wear and offer a flattering silhouette. Clothesare sold in pop-up boutiques hosted by stylists in their homes.
Below is the Daily Mail article about a Hope pop-up boutique hosted at a hair salon.
The weather was miserable in the picturesque village of Goring, Oxfordshire. It was the sort of evening you’d pay to stay at home.
But nothing was going to stop Ann Grosfort, 66, from attending this evening’s pop-up boutique at her local hair salon for new

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British Skincare Entrepreneur Launches New Direct Sales Company

by Ramya Chandrasekaran • May 22, 2015 • 0 Comments

Despite efforts to boost female entrepreneurship, women account for just 17% of business owners in the UK today. That’s part of the reason Nancy Cruickshank, a serial tech entrepreneur, launched MyShowcase, a health and beauty businesses that’s helped hundreds of women launch their own ventures.
Cruickshank previously ran the womens’ portal Handbag.com, where she discovered an appetite among women for more support for starting their own companies.

‘Largely they were talking about fashion and consumer related stuff, but also I noticed there was a lot of discussion on other subjects,’ Cruickshank tells MT. ‘There were two things that really interested me. One was ‘can you give me advice about how I can get X business off the ground?’. The other thing was this desire by women to find a more flexible way to work.’

That