Tag Archive for Tyra Beauty

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Tyra Banks Beauty Exits Network Marketing

by Ted Nuyten • May 27, 2017 • 0 Comments

Tyra Beauty leaves thousands of distributors in the dust.
in 2015 at the start of her network marketing business, Tyra Banks said:
“It’s really important for me to empower people, particularly women to have financial freedom, because my mom she stayed with my dad way too long and she always says it’s because she didn’t have her own money and that inspires me,”

“I am charged with shaking up the world of beauty,” Banks said. “Anyone can join our crew of badass entrepreneurs and be the ceo of their own lives.” Enrollment costs $59 and participants are trained through an online program called TYRA-U.
According to a press release:
“While the direct sales channel grew from a few hundred hand-selected Beautytainers during its initial Beta period in spring of 2015 to several thousand by 2017, doubling revenue each year, the decision to close the channel was due to certain challenges typically associated with direct selling and multi-level businesses.
The success and positive momentum in the direct sales channel has been astonishing.
That success has come at a price and over the last year it has become increasingly clear that there are challenges with the direct sales channel that are simply not compatible with the mission and ultimately

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Tyra Beauty Launches Anti-Smoking Campaign

by Ramya Chandrasekaran • November 21, 2015 • 0 Comments

Supermodel and super-CEO Tyra Banks’ new direct selling cosmetics line, TYRA Beauty, announced today it is partnering with truth®, the life-saving national youth smoking prevention campaign. The “Smoke Your Eyes, Not Cigarettes” collaboration with truth shapes perceptions of health and beauty with the goal of saving lives.
Tobacco is still the number one cause of preventable death in the United States. It’s an issue that hits close to home for Banks; her grandmother passed away from serious complications caused by long-term tobacco use.

“During my modeling career, never did I once light up a cigarette. There was enough ‘smoke’ around my eyes… I didn’t need any in my lungs! In creating TYRA Beauty, I have built products that change the way people look and feel about themselves — by partnering with truth, I wanted to bring our two platforms together to make a

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Tyra Banks To Seek Investors For Direct Selling Startup

by Ramya Chandrasekaran • October 28, 2015 • 0 Comments

Supermodel and talk-show host Tyra Banks will raise funds from outside investors next year for her self-funded cosmetics direct selling company Tyra Beauty.
At the WSJDLive global technology conference, Ms. Banks discussed her past failures, including an ill-fated attempt to develop an app, and steps women can take to assert themselves.
Every woman needs money to “have to be in control of her future, control of her present so she can make decisions,” she said.
Ms. Banks’ company, Tyra Beauty, relies on independent sellers who earn commissions much like Avon Products Inc. or Mary Kay Cosmetics Inc.
The company is growing, she said. That means she’ll have to veer from her standard practice of self-funding her ventures.

She hasn’t previously taken outside investment. “Mine is a 100 percent entrepreneurial venture, no licensing,” she told Allure last October. “There’s no person

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Tyra Banks To Enter Direct-Selling Beauty Field

by Ramya Chandrasekaran • September 21, 2015 • 0 Comments

Move over Mary Kay. There’s a new and more hip, direct beauty seller in town. Model, talk show host and entrepreneur Tyra Banks is expanding a test of direct selling for Tyra Beauty.
This week, Banks is opening up enrollment for what she calls “Beautytainers” to sell the line of face, lip and eye products. This follows a successful beta test that started with 200 representatives in March and has swelled to more than 1,000 during the pre-launch period.

Launched in October 2014, the 100 percent self-funded Tyra Beauty assortment of 14 items available

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Tyra Banks On Her New MLM Beauty Business

by Ramya Chandrasekaran • September 18, 2015 • 0 Comments

She is an entrepreneur in every sense of the word — a supermodel who turned her success on the runway into an international empire worth $90 million.
Tyra Banks, 41, has taken the world by storm and accomplished quite a bit in her life. She was the first black woman to appear on the cover of GQ Magazine and Sports Illustrated swimsuit edition, as well as the first African-American woman to be featured in Victoria’s Secret lingerie catalog.
She might be best known as one of the first Victoria’s Secret Angels and the host of long-running reality competition show “America’s Next Top Model,” but Banks has proven she is much more than a pretty face gracing magazine covers, catwalks, big screens and red carpets.
“The smartest business decision I ever made was retiring from modeling and doing it

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Tyra Beauty Launches New Product

by Ramya Chandrasekaran • August 4, 2015 • 0 Comments

TYRA Beauty, the cosmetics direct selling company run by supermodel Tyra Banks, has introduced its newest product, Ménage À Brow.
Ménage À Brow is the first-ever brow pen that is both dual-sided and has a three pronged applicator, designed to help the user achieve shaped, natural looking arches or bold, fierce brows. It’s dual-sided features capture the true aesthetic of perfect brows; one end is “triple tipped” and fully equipped to fill in hair-like strokes, and on the other end is a “chisel tipped” pen, angled for prime brow chiseling, defining and shaping.

“TYRA Beauty is an entire fierce cosmetics experience — after you contour and highlight your cheek bones and pink-up that pout, you gotta frame the masterpiece with clean, full and shaped brows,” said Tyra Banks, CEO of TYRA Beauty. “With Ménage À Brow we are using