Tag Archive for Tyra Banks

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Tyra Beauty Launches Anti-Smoking Campaign

by Ramya Chandrasekaran • November 21, 2015 • 0 Comments

Supermodel and super-CEO Tyra Banks’ new direct selling cosmetics line, TYRA Beauty, announced today it is partnering with truth®, the life-saving national youth smoking prevention campaign. The “Smoke Your Eyes, Not Cigarettes” collaboration with truth shapes perceptions of health and beauty with the goal of saving lives.
Tobacco is still the number one cause of preventable death in the United States. It’s an issue that hits close to home for Banks; her grandmother passed away from serious complications caused by long-term tobacco use.

“During my modeling career, never did I once light up a cigarette. There was enough ‘smoke’ around my eyes… I didn’t need any in my lungs! In creating TYRA Beauty, I have built products that change the way people look and feel about themselves — by partnering with truth, I wanted to bring our two platforms together to make a

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Tyra Banks To Seek Investors For Direct Selling Startup

by Ramya Chandrasekaran • October 28, 2015 • 0 Comments

Supermodel and talk-show host Tyra Banks will raise funds from outside investors next year for her self-funded cosmetics direct selling company Tyra Beauty.
At the WSJDLive global technology conference, Ms. Banks discussed her past failures, including an ill-fated attempt to develop an app, and steps women can take to assert themselves.
Every woman needs money to “have to be in control of her future, control of her present so she can make decisions,” she said.
Ms. Banks’ company, Tyra Beauty, relies on independent sellers who earn commissions much like Avon Products Inc. or Mary Kay Cosmetics Inc.
The company is growing, she said. That means she’ll have to veer from her standard practice of self-funding her ventures.

She hasn’t previously taken outside investment. “Mine is a 100 percent entrepreneurial venture, no licensing,” she told Allure last October. “There’s no person

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Tyra Banks To Enter Direct-Selling Beauty Field

by Ramya Chandrasekaran • September 21, 2015 • 0 Comments

Move over Mary Kay. There’s a new and more hip, direct beauty seller in town. Model, talk show host and entrepreneur Tyra Banks is expanding a test of direct selling for Tyra Beauty.
This week, Banks is opening up enrollment for what she calls “Beautytainers” to sell the line of face, lip and eye products. This follows a successful beta test that started with 200 representatives in March and has swelled to more than 1,000 during the pre-launch period.

“I am charged with shaking up the world of beauty,” Banks said. “Anyone can join our crew of badass entrepreneurs and be the ceo of their own lives.” Enrollment costs $59 and participants are trained through an online program called TYRA-U.

Launched in October 2014, the 100 percent self-funded Tyra Beauty assortment of 14 items available

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Tyra Banks On Her New MLM Beauty Business

by Ramya Chandrasekaran • September 18, 2015 • 0 Comments

She is an entrepreneur in every sense of the word — a supermodel who turned her success on the runway into an international empire worth $90 million.
Tyra Banks, 41, has taken the world by storm and accomplished quite a bit in her life. She was the first black woman to appear on the cover of GQ Magazine and Sports Illustrated swimsuit edition, as well as the first African-American woman to be featured in Victoria’s Secret lingerie catalog.
She might be best known as one of the first Victoria’s Secret Angels and the host of long-running reality competition show “America’s Next Top Model,” but Banks has proven she is much more than a pretty face gracing magazine covers, catwalks, big screens and red carpets.
“The smartest business decision I ever made was retiring from modeling and doing it

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Tyra Beauty Launches New Product

by Ramya Chandrasekaran • August 4, 2015 • 0 Comments

TYRA Beauty, the cosmetics direct selling company run by supermodel Tyra Banks, has introduced its newest product, Ménage À Brow.
Ménage À Brow is the first-ever brow pen that is both dual-sided and has a three pronged applicator, designed to help the user achieve shaped, natural looking arches or bold, fierce brows. It’s dual-sided features capture the true aesthetic of perfect brows; one end is “triple tipped” and fully equipped to fill in hair-like strokes, and on the other end is a “chisel tipped” pen, angled for prime brow chiseling, defining and shaping.

“TYRA Beauty is an entire fierce cosmetics experience — after you contour and highlight your cheek bones and pink-up that pout, you gotta frame the masterpiece with clean, full and shaped brows,” said Tyra Banks, CEO of TYRA Beauty. “With Ménage À Brow we are using

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Topmodel Tyra Banks Launches Her Own Direct Selling Cosmetics Company

by Ted Nuyten • October 6, 2014 • 0 Comments

Tyra Banks, is an American television personality, producer, author, actress, and former top model. She graduated from Harvard Business School’s three-year Owner/President Management Program.
Tyra first became famous as a model, appearing twice on the cover of the Sports Illustrated Swimsuit Issue and working for Victoria’s Secret as one of their original Angels.
Banks is the creator and host of the UPN/The CW reality television show America’s Next Top Model, co-creator of True Beauty, and was the host of her own talk show, The Tyra Banks Show.
Banks is one of four African Americans and seven women to have repeatedly ranked among the world’s most influential people by Time magazine.
Introducing her latest with a flashy video, rife with a jumble of made-up words and humblebrag hyperboles, Tyra heralds her new line as the future of beauty.
Part of Tyra’s cosmetics company is based on a model of direct selling. Representatives, which the model calls “beautytainers,” throw parties or set up online shops where they can sell Tyra-branded products to other people.
Tyra Banks according to her website:

“You can be one of the first Beautytainers by completing 7 easy questions. After that, be on the lookout for emails from me that keep you