Direct selling companies have taken a direct hit from ecommerce in India. Distributors of Amway, Oriflame and Tupperware in India are selling products online through Flipkart, Snapdeal, eBay and Amazon, disrupting the direct-sales business model.
Even about a year after issuing notices to online marketplaces to halt the sale of their products, direct selling firms have little control over such transactions. While Amway and Tupperware continue to resist the ecommerce onslaught, some others have taken to collaborating with the online marketplaces.
Hindustan Unilever has shut its direct-to-home model, HUL Network. Instead it has relaunched its Aviance beauty products and Ayush remedies on portals such as Amazon. Eureka Forbes, which sells water purifiers and vacuum cleaners, has launched specific models to sell on Flipkart and Snapdeal.
An HUL spokesperson said the company reviewed the business in 2014
Tag Archive for tupperware india
Hot Business News Today
Tupperware’s India Business Declines 4% In Q3
by Ramya Chandrasekaran • • 0 Comments
Tupperware India said business declined 4% during the July-September quarter, partly due to a legal issue in the Punjab and Haryana high court.
A month ago, a first information report (FIR) was registered against company officials for allegedly violating the Chits & Money Circulation Schemes Act. Tupperware India, has approached the Punjab and Haryana high court challenging the FIR by the Chandigarh Police. The FIR was registered against the company and its top management officials, including chief executive officer (CEO) Rick Goings, managing director, Tupperware India, Shilpa Ajwani among others.
The next hearing in the matter is on October 29, when the Chandigarh Police have to respond to the allegations of abuse of criminal process of law by its officials.
“We are dealing with some distraction in the Punjab area, the northern province where local authorities don’t really understand our entrepreneurial sales force structure and…that’s