TriVita Inc., a North American nutraceutical firm based in Scottsdale, AZ, has reformulated their omega-3 supplement as “Omega3 Prime” — an excellent source of these vital fatty acids.
Omega-3 fatty acids are essential for human health, but the body can’t make them. We need to get these vital nutrients through the foods we eat or from supplements. Unfortunately, most Americans don’t get the recommended amount of omega-3 fatty acids, found in certain fish, nuts and seeds, from their diet.
“Omega-3 fatty acids are essential for foundational health, with major benefits for the heart, joints, and brain,” explained TriVita founder Michael Ellison. “We are excited to announce this new formulation that provides even more of these vital nutrients to support overall health.” TriVita’s Omega3 Prime provides 1,000 mg of omega-3, including 670 mg of EPA
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TriVita Pays $3 Million In Refund Checks For Class Action
by Tina Williams • • 0 Comments
Back in the day, about the only people who even thought about drinking cactus juice were prospectors and pioneers who’d gotten lost in the desert. But times have changed and now you can order a whopping four-pack of 32-ounce bottles of Nopalea cactus juice from a company called TriVita.
Why would you want to do that?
Well, according to the company’s website, its cactus juice from the blazing hot Sonora Desert of southern Arizona is downright anti-inflammatory. You know, sort of like it fights fire with fire.
Or as TriVita puts it: “Featuring the superfruit of the prickly pear (nopal) cactus, it contains a powerful class of nutrients called Bioflavonoids.”
Checks being mailed
Could be but the Federal Trade Commission is mailing nearly 500,000 checks totaling about $3 million to consumers who actually ordered the stuff and, presumably,
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TriVita Loses Trademark After FTC Fines Them $3.5 Million
by Tina Williams • • 0 Comments
A year after the Federal Trade Commission fined supplement maker TriVita Inc. $3.5 million for making unsupported health claims about its Nopalea cactus juice drink, a federal appeals court on Friday also refused to give the company a trademark registration on the juice name.
The Federal Circuit ruled that “Nopalea” couldn’t be registered as a trademark because it is merely descriptive of the drink — made from juice of the nopal cactus — that TriVita was selling with it.
Although TriVita argued that the addition of the letters “ea” at the end of “nopal” made the name “substantially different in sight and sound” from the common juice name, the court reminded the company that “Nopalea” is the full name of the plant that produces nopal juice.
“’Nopalea’ is not a made-up word obtained by adding arbitrary letters,”
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FTC Cracks Down On Advertising And Claims, Potentially Affecting Network Marketing
by Tina Williams • • 0 Comments
The chairwoman of the Federal Trade Commission, Edith Ramirez, has announced that the FTC is significantly increasing scrutiny and enforcement of mainstream advertising by reputable companies. Chairwoman Ramirez recently said that the FTC is increasing enforcement against not only “outright fraud,” but also national advertising campaigns.
The FTC’s recent approach of vigorous false advertising enforcement is intended to support the goal that, as the chairwoman stated, “advertising must be truthful and non-deceptive.”
As part of this aggressive push, the FTC has launched “Operation Full Disclosure,” a truth-in-advertising campaign that already includes FTC-issued “warning letters” to more than 60 companies regarding inadequate disclosures in their advertising. The sweeping goal stated by Chairwoman Ramirez suggests that even credible advertising claims may encounter FTC investigation, saying that the FTC will push its campaign “until we are confident the industry understands the need for ‘clear and conspicuous’ disclosures, and what ‘clear and conspicuous’ means.” It is important to note that the FTC has clearly said that not receiving a “Full Disclosure” letter doesn’t mean anything: you could still be in the crosshairs.
What Does This Mean To Companies?
The FTC’s statements and actions are consistent with a broader trend we have observed of increasing FTC actions against
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TriVita To Refund $3.5 Million In Product Claims Settlement
by Tina Williams • • 0 Comments
In its ongoing campaign to combat exaggerated health claims, the Federal Trade Commission (FTC) has reached a settlement with cactus juice marketer TriVita. The Arizona-based company agreed to refund consumers $3.5 million, settling FTC allegations that TriVita deceived consumers with unsupported claims about the health benefits of its Nopalea wellness drink.
Advertisements for Nopalea, which sold for up to $39.99 plus shipping and handling, billed the product as “Inflammation Relief without a Prescription.” The company’s frequently aired infomercials claimed the “prickly pear” fruit drink would treat a wide variety of other health conditions as well.
According to the FTC release, one featured TriVita’s Chief Science Officer, Brazos Minshew, linking inflammation to allergies, Alzheimer’s disease, heart disease and diabetes.
In an ad featuring celebrity endorser and former supermodel Cheryl Tiegs, the former Sports Illustrated model claims, “If you’ve suffered from inflammation or chronic pain for years, there’s something that can help,” the FTC release quotes.
The agency also charged TriVita with failing to disclose its connections to the individuals featured in a separate infomercial. The ad featured testimonials by satisfied customers who were in fact paid employees of the company.
“These kinds of unfounded claims are unacceptable, particularly when they impact consumers’ health,” Jessica Rich, Director of the FTC’s Bureau