Longtime direct sales executive Joey Carter is joining Ruby Ribbon’s advisory team, after participating in the shapewear company’s recent Series C funding round.
Carter is General Partner at Direct Selling Capital, the Dallas-based firm that co-led Ruby Ribbon’s $7.5 million round alongside San Francisco’s DBL Partners. Silicon Valley venture firms Trinity and Mohr Davidow also participated in the round.
Before founding Direct Selling Capital, Carter was Chairman and CEO of Home Interiors & Gifts Inc., a direct selling company founded in 1957 by his grandmother, Mary Crowley. During his tenure the business reached annual sales in excess of $600 million.
Carter also has served as Chairman of the Direct Selling Association and held a seat on the Direct Selling Education Foundation’s board. He currently is an advisor and consultant to Ambit Energy LLP.
“We are