Thirty-One Gifts Hosted 15,000 + of its sales force at an arena this week and celebrated a huge year. One of the company’s senior staff, Anthony McIntosh, reported that, in the past year, Thirty-One Gifts sales consultants hosted 1 million parties, served 8 million customers and reported $740 million in sales.
They also introduced 12 new products for their fall line. Part of their products and success in finances is also their push to do good;
The emphasis on doing good in addition to doing well financially was much in evidence during the opening session. One sales consultant, Lynn Pfost of Kentucky, said she had been led to become part of Thirty-One after her son was diagnosed with leukemia and she was able to stay at a Ronald McDonald House that had been sponsored by Thirty-One during his treatment.
Thirty-One Gifts joins the list of large, power house network marketing companies and leads as one of the top home-party companies. They have now expanded their conferences as they plan on hosting two conferences in the U.S. next year and one in Canada.
About Thirty-One Gifts
Thirty-One Gifts was founded over 10 years ago with a simple goal of helping women by giving them an opportunity to own
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Thirty-One Gifts Convention So Successful, They’re Doubling Up
by Tina Williams • • 0 Comments
Thirty-One Gifts’ recent convention in Columbus proved so successful the company will do it again next year – and double up in the process.
Thirty-One Gifts spokeswoman Sara Westtold me the growing direct-sales company will host a three-day conference for associates from the eastern U.S. the week of July 26 next year, and will relocate its conference for Canadian consultants from Niagara Falls, Ontario, to Columbus as well.
“We’ll have a three-day conference, then another three-day conference,” she said. “… It will be easier to manage if we break it out into two identical conferences.”
According to Experience Columbus, the 12,769 attendees for Thirty-One Gifts’ July 22-25 event this year occupied about 15,000 room nights at 36 area hotels. The conference had an estimated $17.5 million economic impact on the hotels, restaurants and other businesses.
The Niagara Falls conference attracted 800 associates from July 16-18. Thirty-One Gifts just started in Canada in September 2012, so West said the company expects the number attending the 2015 conference to grow.
The company announced a year ago it would return to Columbus after two years in Atlanta, where 16,600 attended in 2013. The company counts about 110,000 sales associates in all.
West said the company has scheduled another conference in Denver
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Thirty-One Gifts Host 15,000 Attendees At Their Convention
by Tina Williams • • 0 Comments
Unicorns, confetti — and three-quarters of a billion dollars in sales in the past year.
Columbus-based direct-sales powerhouse Thirty-One Gifts brought 15,000 members of its independent sales force together yesterday at Nationwide Arena with the fervor of a rock concert to celebrate a banner year and introduce products.
It served as the opening session of the company’s national conference that continues through Sunday.
Cindy Monroe, the company’s founder, president and CEO, fed the frenzy, strolling onto the stage and declaring “We’re all really passionate — and we love to hug,” drawing a roar.
Clearly, the sales force is likewise enthusiastic about its products: personalized bags and home decor, mostly sold through in-home parties. Thirty-One Gifts sales consultants held 1 million parties, served 8 million customers and reported $740 million in sales, senior staff member Anthony McIntosh told the crowd.
While the top sales consultant averaged $11,664 per month and the company’s top sales team sold $2.4 million of merchandise, the typical house party sells $600 worth of merchandise, and the average item sells for $25, “which means we sell a lot of bags,” spokeswoman Sara West said.
The numbers made Thirty-One Gifts the 17th-largest direct-sales company in the world, according to Direct Sales magazine. Sales during the past four
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Thirty-One Gifts Grows Over 1000% And Targets $1 Billion Mark
by Tina Williams • • 0 Comments
Thirty-One Gifts founder Cindy Monroe on the secrets to her success.
Cindy Monroe had a pretty good year in 2009. Her direct sales company, Thirty-One Gifts, brought in $38 million in revenue.
But 2013 was much, much better. That year, Thirty-One Gifts pulled in $760 million.
No, there’s no typo in that last sentence. Monroe grew her business 1,900 percent in four years, with the help of 110,000 consultants in the U.S. and Canada.
The question you’re probably asking now is, How did she do it? It’s a good one, and of course one that doesn’t have a straight-line answer.
So let’s break down the major business decisions that got her to where she is today:
She launched: Monroe, 39, started her business 10 years ago. She was working in insurance and had noticed a bunch of boutiques popping up in her town in Tennessee. The shops had unique products and out-of-the-box gifts, but they all closed at 6 p.m. Monroe had two small children to get home to at night and could never find the time for a shopping trip.
During college, Monroe had worked as a rep selling Pampered Chef products, so she knew how the direct-sales business worked. She also knew no one had really tried it with fashion.
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Thirty-One Gifts Founder Replacing President
by Tina Williams • • 0 Comments
Thirty-One Gifts’ Andy Neri will retire as president at the end of the month, and company founder and CEO Cindy Monroe will assume the role, the company announced yesterday.
Neri, 55, joined the Columbus-based direct seller of personalized gifts in 2010 as vice president of product, rising to chief operating officer and then to president in June 2012.
Before Neri was president, Monroe was president and CEO.
Thirty-One recently was named the fastest-growing woman-owned company in the world and the 17th largest direct-selling organization in the world by the Women Presidents’ Organization. Thirty-One Gifts’ revenue grew from $38 million in 2009 to $760 million in 2013.
Thirty-One Gifts, launched by CEO Cindy Monroe out of her basement in 2003, has quickly become a multimillion-dollar organization having over 86,000 consultants in the USA. The company is based out of Hixson, Tennessee and is is a member of the Direct Selling Association.
With a strong vision to celebrate, encourage, and reward hardworking women to success both in and outside the home; Cindy based her company’s name, Thirty-One, on the Biblical verses in Proverbs 31 that praise a virtuous and wise woman.
Thirty-One offers many customizable products focused on making life easier. Whether it’s style, organization, the perfect gift item, or a little bit
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Thirty-One Gifts Expects 14,000 Attendees at Columbus Conference
by Tina Williams • • 0 Comments
Here’s an update on the conference schedule for Thirty-One Gifts.
The Columbus-based – and rapidly growing – company will hold three national meetings this year: Denver July 9-12, Columbus July 22-25 and Ontario, Canada July 18-20.
The Columbus meeting is expected to attract about 14,000 attendees, making it the largest of the three.
“We’ve also committed to hosting our 2015 conference in Columbus, and we’re looking forward to painting the town pink,” said CEO Cindy Monroe.
The company will hold a Canadian conference in 2015 as well and “we’ll most likely hold a third … we have 120,000 consultants and it’s more convenient to hold two regional conferences (in the United States),” said spokeswoman Sara West.
The company has not yet finalized plans for 2016 and beyond, despite an earlier report that Thirty-One Gifts would be holding one of its national conferences here in Columbus through 2019.