Avon cosmetics will soon be available to buy from the high street, as hundreds of the brands products are set to land in Superdrug stores this October.
Largely known as a door-to-door brochure company, the global beauty brand has partnered with the British health and beauty chain to bring 150 of its cult beauty and skincare products to store shelves for the first time.
From October 11, Avon products will land in 100 UK Superdrug stores, with 11 of them being in Scotland. Meanwhile, products will be available to buy via the Superdrug website from October 9.
Angela Cretu, CEO of Avon said:
“This is the perfect moment in the UK for a strategic alliance between Avon and Superdrug.”Avon is all about providing consumers with beauty products at an irresistible price.
However customers choose to shop with us, be it with the high-touch service of one of our beauty advisors or at Superdrug. We see this partnership as a further step in expanding our reach by becoming a “true omnichannel beauty company”.
Included in the product launch lineup will be the brand’s bestselling Anew Renewal Protinol Power Serum. The award-winning serum, which also featured in Grazia magazine, is powered by the brand’s protinol technology that