A quick search online for marketing ideas and the ambitious business owner might be forgiven for thinking that all effective marketing these days is digital. So, while I’m a big fan of maximising the ever-increasing opportunities that social media, search, and sophisticated marketing technology provides, I also have enough miles on the clock to know
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Tag Archive for sponsorship
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Jeunesse Announces Sponsorship Of Turkish Football Club, Galatasaray SK
by Ted Nuyten • • 0 Comments
With 80 news outlets, including global superpower, CNN, in attendance on 20 Feb. at the Türk Telekom Arena, famed Turkish football club, Galatasaray SK announced a multi-year sponsorship with Jeunesse Global.
Galatasaray Sports Club Chairman Mustafa Cengiz pointed to the “joining of power” between fast-growing Jeunesse and one of the biggest and most-famed football clubs in Europe as key to the partnership.
The deal is the latest in a string of athletic sponsorships Jeunesse has entered — including FC Seoul in South Korea and the SESC volleyball clubs in Brasil.
The sponsorships fall into the company’s strategy to further build global awareness of the Jeunesse brand and to introduce its products to additional customers around the world.
Galatasaray SK competes in the top-ranked Süper Lig, and has won more than 50 titles.
The team plays home games at Türk Telekom Stadium, which holds more than 52,000 fans — a perfect stage for the Jeunesse brand.
In addition to stadium signage, the partnership will feature strategic player product endorsements, a VIP room at the stadium, use of the Jeunesse brand on television broadcasts and exposure on the club’s extensive social media outlets.
Chief Visionary Officer, Scott Lewis, commented:
“We are excited to join forces with one of the most
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Herbalife Sponsored Athletes To Compete In 2018 FIFA World Cup Russia
by Nicole Dunkley • • 0 Comments
Global nutrition company, Herbalife (NYSE:HLF), applauds its sponsored soccer athletes Cristiano Ronaldo, Juan Cuadrado, Jaime Penedo, on helping their respective national teams of Portugal, Colombia and Panama; and the Herbalife Nutrition sponsored Belgium National Team on qualifying for the 2018 FIFA World Cup Russia™, scheduled to take place June 14 through July 15, 2018.
“These athletes performing at the highest level is a tribute to their hard work and dedication to training, along with a passionate commitment to nutrition,” said Rich Goudis, CEO. “We are honored to continue supporting these athletes with personalized nutrition in their competitions on the world stage in cities across Russia.”
Herbalife Nutrition-sponsored athletes use Herbalife® products before, during and after training and games. As part of its ongoing commitment to improving sports nutrition and performance, Herbalife Nutrition launched Herbalife24 CR7 Drive in collaboration with Cristiano Ronaldo, a sports drink designed specifically to meet the nutritional needs of the global soccer legend and benefit athletes of all levels.
Herbalife Nutrition proudly sponsors more than 190 sporting events, teams and athletes around the world that exemplify the company’s commitment to a healthy, active life, supported by good nutrition.
About Herbalife:
Herbalife is a global nutrition company that has been changing people’s lives
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Avon Sponsors Liverpool Ladies Football Club
by Nicole Dunkley • • 0 Comments
Avon Products Inc., the company for women, recently announced a ground-breaking sponsorship as the global beauty giant became Principal Partner of Liverpool Ladies Football Club and the Club’s Official Ladies Beauty Partner.
Avon and the Liverpool Ladies FC herald a new dawn in women’s football, as the partnership will see Avon become the team’s first independent shirt sponsor to that of its male counterpart. Furthermore, for the first time in history, Avon will become the first female-focused brand to sponsor an FA Women’s Super League Club.
“This sponsorship is another stride forward in our support for women and one that we’re approaching with whole-hearted commitment as we embark on this new and exciting venture together,” said Andrea Slater, General Manager of Avon UK.
“The teams and professionals we have spoken to on this journey
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Why sports sponsorship can be rewarding for small businesses
by Ben Lobel • • 0 Comments
Sports sponsorship may seem to be the reserve of large multinationals; the likes of Coca-Cola, Sony or McDonald’s. But it doesn’t have to be like that. Small businesses can also derive significant value, generating substantial publicity for a relatively small investment. Smaller businesses may feel like they don’t have the marketing machinery, or budgets, to
The post Why sports sponsorship can be rewarding for small businesses by Ben Lobel appeared first on Small Business.
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ARIIX Brand, Nutrifii, Sponsors Rotterdam’s Eredevisie League
by Tina Williams • • 0 Comments
ARIIX Corporation announces its Nutrifii™ brand, a line of premier health supplements, as the official sponsor of the S.B.V. Excelsior Football Club in Rotterdam, Netherlands. The world-class club is a member of the Eredivisie league (“Honor League”), competing with the Netherland’s most prestigious football teams.
Products in the Nutrifii line that support the high-demand diet of these elite athletes include Optimals™ vitamins and minerals; Omega-Q, a supplement rich in omega-3 fatty acids; Rejuveniix™, a natural energy supplement; Restoriix, a naturally detoxifying formula; and Moa™, a nutrient-dense superfood drink supplement.
In addition to the Nutrifii products, Excelsior athletes also incorporate PureNourish™ and Power Boost™ shakes into their training routines. PureNourish provides a high-protein snack replacement rich in fiber, vitamins, minerals and probiotics. Power Boost is a complementary addition to the shakes formulated especially for the demanding schedule of the athlete. Its special blend of amino acids and other nutrients support peak athletic performance and shorten recovery times following extreme exertion.
The team’s supplements were recommended by Rosa Rodriguez, the club’s lifestyle coach, as a high-quality addition to the athlete’s nutritional demands. “Previously, the dietary focus was primarily on weight and body fat, but now we go a step further,” explains Ms. Rodriguez, “Everything now is focused on rapid recovery of the body,
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AdvoCare Sponsors Training Facility For Major Football Team
by Tina Williams • • 0 Comments
Plano-based AdvoCare International, a health and wellness company, recently announced it has secured the naming rights of a new professional sports practice facility located at The Greenbrier, an award-winning resort in White Sulphur Springs, W. Va. Officially named the AdvoCare Sports Performance Center, the facility is the new training camp home for the New Orleans professional football team.
“AdvoCare is very proud to give its name to this new training facility that New Orleans football players, coaches and fans will call home for the next few weeks,” said Richard Wright, CEO of AdvoCare. “We are excited for the exposure AdvoCare will receive as a result of the crowds the facility will attract in the next month, as well as down the road.”
The practice facility includes three practice fields – two natural turf and one synthetic grass – along with a 55,000-square-foot multi-purpose building equipped with meeting, weight and locker rooms, training and physical therapy accommodations, as well as kitchen and dining facilities.
AdvoCare, a nationally recognized brand for more than 20 years, offers general nutrition, weight loss, energy and sports performance products of the highest quality. To further establish AdvoCare as a household name, the company has developed local, regional and national sports-focused
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ACN’s Vegetable Garden Gives Back To The Community
by Nicole Dunkley • • 0 Comments
ACN, Inc. was recently announced as the naming sponsor of the new Vegetable Garden at Carolinas Medical Center-NorthEast. CMC-NorthEast is a regional hospital in Concord, NC, located just around the corner from ACN’s World Headquarters.
The ACN Vegetable Garden will provide fresh, healthy fruits and vegetables for CMC-NorthEast’s cafeteria, educate the community on the benefits of growing and eating healthy foods and encourage people to grow their own gardens in their backyards.
The ACN Vegetable Garden will include a greenhouse, raised herb beds, an outdoor grilling kitchen, and fruits and vegetable gardens. The official ribbon cutting is set to take place in the spring of 2015.
ACN’s partnership with the NorthEast Foundation could not be a better fit. ACN has a longstanding commitment to supporting children through its work with the Ronald McDonald House, globally and at the local Charlotte House, and the Will Play for Food Foundation, which helps feed hungry children in North America while teaching families about healthy food options. It only made sense for ACN to sponsor a foundation right at home that affects its community and aligns so well with its dedication to changing lives.
ACN’s CEO, Chip Barker, attended the ACN Vegetable Garden Ground Breaking July 16
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ViSalus Selected As Official Nutrition And Wellness Sponsor Of American Youth Football & Cheer
by Tina Williams • • 0 Comments
ViSalus, Inc., the company behind the #1 90-Day weight-loss and fitness challenge platform in North America, was selected the Official Nutrition and Wellness Sponsor of American Youth Football & Cheer, Inc. (AYF). Vi 1-Star Ambassador Vanessa Wilhelm (with spouse and former NFL player Matt Wilhelm) and Vi National Director Claudia Lugoindependently ignited ViSalus’ involvement in AYF.
AYF is a 501(c)(3) non-profit corporation benefiting children who enjoy football or cheer. AYF is open to all children, despite financial challenges, and emphasizes self-confidence, teamwork, self-discipline, community involvement and other positive traits designed to help each child succeed. With the common goal of creating a better overall future, AYF and ViSalus is a natural connection for a partnership.
This partnership was developed after AYF “team mom,” Claudia, was introduced to ViSalus through the Wilhelms and experienced the positive benefits of a healthier lifestyle. Together, they saw the ability to utilize ViSalus’ initiatives to benefit AYF programs in ways that educate and provide healthy options for children, as well as, providing a fundraising opportunity. Rather than selling magazine subscriptions or candy bars, this year AYF is using their fundraising efforts to create awareness around health and nutrition.
AYF athletes will raise funds while challenging others to set and achieve personal health goals using