Tag Archive for Social Media

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4 steps to help your small business grow on Instagram

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Originally written by Anna Jordan on Small Business
Getting started on Instagram is fun and can be a great step into the world of social media for your small business. But you might find that you need advice further down the line, perhaps you struggle to grow, stagnating after a certain number of followers or likes per post.
All types and sizes of business can thrive on Instagram, though it is more crucial to certain small businesses, particularly the visually driven ones like restaurants, florists, hairdressers and clothing retailers.
We’ll show you how to get growing. To learn about getting started on Instagram, check out this step-by-step guide to creating an Instagram business profile.
1. Nail your marketing strategy
If you’ve been on the platform for a little while, it’s a fine idea to refresh and remind yourself why you’re using it.
While you’re there, remind yourself of your tone and personality. Shape them up if necessary – consistency with tone is as important as it is with the frequency of your posts.
Set out your goals. What do you want to achieve from Instagram? You may find your goals match some of Instagram’s ad objectives which you can then use to set up and track campaigns in

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Your 4-step guide to setting up an Instagram business account

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Originally written by Partner Content on Small Business
Instagram is one of the most popular social channels out there and over the past couple of years small business profiles have seen real success on the platform.
Any small business can produce imagery (it’s actually a lot easier than you think!) and reap the rewards Instagram offers.
One of the first steps to getting started with Instagram is setting up an Instagram business account. This is different to setting up a personal account, so this guide will help you get your professional account up and running. For more details on all of these steps, check out this article.
1. Sign up to Instagram
You’ll need to download the Instagram app from your phone’s app store (it’s best to use a mobile device to access Instagram). If you already have a personal account, you can sign in and choose the “Add Account” option.
Follow the instructions and sign up using your phone number, email address or Facebook login. You’ll also need to enter your name and create a password. Don’t worry if you use your personal name here, you can always change this later on.
2. Set up your profile
Next, you’ll be guided to set up some of your

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How to establish an online presence for new businesses

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Originally written by Partner Content on Small Business
So you’re starting a brand new business – congratulations! Embarking on a new business venture is always an exciting time.
Even if you’re not a particularly online business, it’s imperative that your company establishes a strong web presence.
However almost two million UK small businesses don’t have a website according to Approved Index, potentially costing them over £343bn each year. Thankfully that’s in total – not each.
So without further ado, let’s get your brand new biz found online…
1. Have a website
Many small business owners make the mistake of thinking “why go to the trouble and cost of creating a website when social media presence is free?” Though it’s important to put effort into your social visibility, a website gives you an online base of operations – a shopfront that’s uniquely your own.
Through distinct copy, design, and branding you can paint an individual picture of your business that sets you apart from your competition. Having your own website gives you control over what prospects see about you and how they get in touch with you. It also makes you seem more established, and therefore reliable.
Using social media may be free, but if the companies behind Facebook

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