Originally written by Partner Content on Small Business
There are many benefits to having a social presence as a small business, from engaging with customers to increasing sales and boosting your reputation.
The key to reaping these benefits and becoming successful on social is to create, execute and monitor a social media marketing strategy. Here, we’ll share eight steps to help you get started, but first let’s take a look at what a social strategy is.
What is a social media strategy?
A social media marketing strategy is a summary and plan of everything you want to achieve on your chosen social platforms and what you need to do to get there. Outlining everything from your goals, to your audience, to your posts and how you’re going to measure your performance, it allows you to address and plan what’s going to make your brand successful across social channels.
Businesses of all sizes need to have a social strategy – not only does it allow you to clearly outline your plans for social media in one succinct document, but it will help you optimise your social activity to reach customers.
How to create your social strategy
Follow these eight steps to define, execute and monitor your own social

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