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Is TikTok better than Facebook for small business ads?

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By Olivia Starling on Small Business – Advice and Ideas for UK Small Businesses and SMEs

What is the one thing you won’t forget about quarantine? For many, it is the day they downloaded TokTok and immediately became hooked on the most entertaining social media platform to date.

You may think that TikTok is only for Gen Z and dancing, but the creativity, content, and For You Page make the app irresistible to any age group. If you don’t know what the For You Page is, it’s essentially your home feed which shows relevant content based on the videos you like and watch. Want to laugh? All the content TikTok feeds you will be funny videos. Watching puppy videos? Tok-Tok will continue to show you adorable baby animals all day long. Are you a mom? You might go down a rabbit hole of mom hacks. The algorithm of the For You Page makes TikTok exactly what you are looking for, designed just For You.

So how does a business take advantage of the rising TikTok tide? To effectively grow and scale your business, using social media ads have become a necessity. Ads make it possible for you to reach a more targeted demographic

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Hot Business News Today

Can I sack my employee for a racist tweet?

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By Katie Maguire on Small Business – Advice and Ideas for UK Small Businesses and SMEs

The recent online racist tweet abuse targeted at a trio of England players after their Euro 2020 final defeat brought into sharp focus the issue of whether an employee’s actions on social media can result in them being sacked.

While online racist bullies may claim they can say and do what they like in their own private lives, this isn’t necessarily the case. Where the online abuser can publicly be linked to working at a company, it will put that company under huge pressure to take disciplinary action against them.

This was the case when an employee from estate agency Savills levelled racist tweets at Marcus Rashford, Jadon Sancho and Bukayo Saka. Savills suspended the employee and launched a swift investigation into the tweet. The employee has subsequently claimed his account was hacked and the matter is being investigated by the police.

>See also: Do I have to pay staff who are self-isolating?

But can the employee be sacked as a result of posting a racist tweet online? The simple answer is yes, but it is of course not that simple.

‘Sack an employee on the spot – even for

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