Tag Archive for social causes

Consumers do not believe brands care about the social causes they promote

Some 30 per cent of us are somewhat or extremely likely to campaign against a brand when it has damaged social causes, amid a wave of brand scandals by companies including Uber, Tesco and United Airlines. The findings come from Future Thinking’s recent poll which surveyed more than 4,200 respondents. Some 29 per cent say
The post Consumers do not believe brands care about the social causes they promote appeared first on Small Business.

Read more...