Silpada, a leading direct sales and e-commerce accessories company, today announced the launch of its Stylemaker program, a modern way for women to share and sell the company’s handcrafted jewelry and accessories.
The introduction of the Silpada Stylemaker in February 2016 carves out a new category in the direct selling industry by creating a more accessible and casual selling opportunity for women.
The program is designed for the digital-driven woman who is interested in adding to her current income (not replacing it). She is not expected to recruit a team or host parties.
The launch of the Stylemaker program also introduces the Silpada ShopBox, an exclusive Stylemaker perk and the first of its kind in the direct sales industry.
“When Silpada was founded in 1997, it was a pioneer in the industry for
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Silpada Introduces Customer Loyalty Program
by Ramya Chandrasekaran • • 0 Comments
Family-owned direct sales company Silpada announces the launch of its new loyalty program, the Silpada Style Card, designed to offer customers an exclusive membership-based shopping experience. Beginning today, any customer can pay a special introductory offer of $49 a year (regularly $69) to get daily discounts on Silpada’s jewelry and accessories, free shipping on every order, personalized communication and other insider exclusives.
“Our customer base has grown organically over the past two decades, and fostering that loyalty is important to us,” said Ryane Delka, Co-Chief Executive Officer of Silpada. “But today’s customer shops and engages with brands very differently than she did 20 years ago. Connecting with the customer on a genuine level, whether at a home party or online, is vital in reaching a new demographic. The Style Card is the first step in creating that connection—something
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Jewery Co Silpada Expands into Accessories
by Ramya Chandrasekaran • • 0 Comments
Silpada, a leading jewelry direct sales company with a rich heritage of handcrafted designs, has announced the launch of it’s first-ever accessories collection this fall. Best known for its .925 Sterling Silver Collection and brass-based K & R Collection, Silpada is a family-owned business that strives to empower women through one-of-a-kind jewelry and unique opportunities for fashion entrepreneurship.
Beginning July 16, 2015, Silpada will expand its product portfolio by offering a variety of handbags, wallets and scarves.
“We’re thrilled to enter a new category and give women even more reasons to feel beautiful,” said Co-Chief Executive Officers Kelsey Perry and Ryane Delka. “The expansion into accessories is a natural fit that will help us achieve our goals of expanding Silpada’s reach and empowering more women to build lives they deserve.”
Inspired by world travels and global trends, Silpada’s 2015 Fall/Winter Collection tells the story of The New West and can be worn
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Silpada And WomenHeart Continue Joined Forces In 2015
by Tina Williams • • 0 Comments
Silpada and WomenHeart: The National Coalition for Women with Heart Diseaseannounce a year-long fundraising campaign to spread awareness for heart disease. Throughout 2015, sales of Silpada’s new You’ve Got Heart Necklace ($49 US/$52 CA) will benefit WomenHeart in advancing women’s heart health through advocacy, community education, and free patient support services for women living with heart disease.
Beginning Jan. 15, the necklace will be available for purchase online at silpada.com and silpada.ca, or through the nearly 30,000 Silpada representatives across North America. For every necklace sold at full price, $10 will be donated to WomenHeart on behalf of the Silpada Foundation. Featuring an etched sterling silver heart pendant strung on a leather strand, the You’ve Got Heart Necklacemakes a lovely gift for Valentine’s Day, birthdays or important milestones.
“This beautiful necklace reminds women to take charge of their heart health, and the funds raised provide education and support for women living with this chronic condition,” said Mary McGowan, interim Chief Executive Officer, WomenHeart. “We’re excited to once again partner with Silpada to support women in their journeys for heart-healthy lives.”
The 2015 campaign builds on the companies’ partnership in 2014, when they joined forces to raise funds in recognition of American Heart Month.
“Our mission is to empower women to live their best lives,” said Kelsey Perry and Ryane Delka, Co-Chief Executive Officers, Silpada.