Tag Archive for SEO

How to create a great business website and ensure it’s found

Originally written by Nick Ismail on Small Business
Creating a great business website that is easily found by potential customers can often be a daunting task. But, it is necessary, in order to build trust, engage customers, demonstrate your service or highlight your product, and sell your good.
Taking lessons from Louis Brightman’s GoDaddy website masterclass, Small Business outlines how to create a great business website and ensure that it’s found.
1. Choosing the right website for your business
There are many types of business; some will just require business cards and others will need a full e-commerce function.
But, regardless of what type of website you need, the same building blocks are needed to build a website:
1. The domain name — this is similar to the number of your house.
2. Hosting — a website is built with pictures and text, and the hosting is bricks and mortar and electricity of your house — it keeps the website live.
3. Content — what type of website does your business need and what type of content is housed on your website? Whether it’s a brochure type, hospitality sector, small scale e-c0mmerce or large scale e-commerce website, any can be hosted on GoDaddy.
Questions to ask yourself and considerations:
Are you

Read more...

4 tips for promoting your business online when you’re on a budget

Originally written by Anna Jordan on Small Business
Thousands of new businesses have launched over the course of the Covid-19 pandemic. Out of 1,000 micro businesses, one in five respondents have gone online for the first time, according to the latest research from GoDaddy. Among the most common issues for businesses is promoting themselves on a tight budget.
GoDaddy has partnered with Olympic gymnast turned entrepreneur, Beth Tweddle, along with Stuart Coupland, founder of Coupland Leather, for their second Back to Business Masterclass. The virtual masterclass, Promoting your business online for ‘next to nothing’, aims to help entrepreneurs to maximise the reach of their website and social media output.

Here are four tips to help you promote yourself online, as explained by Louis Brightman, customer care guide at GoDaddy.
Get your website fundamentals right
First of all, design a site that turns browsers into buyers. Go through the customer journey yourself to see if it makes sense.
According to Brightman, 95 per cent of people leave your website without buying or leaving their details – for most, it’s nearer to 99 per cent.
Is it clear that you’re better than the competition? Could you be putting more information on your blog or homepage? Do you have an

Read more...

4 tips for promoting your business online when you’re on a budget

Originally written by Anna Jordan on Small Business
Thousands of new businesses have launched over the course of the Covid-19 pandemic. Out of 1,000 micro businesses, one in five respondents have gone online for the first time, according to the latest research from GoDaddy. Among the most common issues for businesses is promoting themselves on a tight budget.
GoDaddy has partnered with Olympic gymnast turned entrepreneur, Beth Tweddle, along with Stuart Coupland, founder of Coupland Leather, for their second Back to Business Masterclass. The virtual masterclass, Promoting your business online for ‘next to nothing’, aims to help entrepreneurs to maximise the reach of their website and social media output.

Here are four tips to help you promote yourself online, as explained by Louis Brightman, customer care guide at GoDaddy.
Get your website fundamentals right
First of all, design a site that turns browsers into buyers. Go through the customer journey yourself to see if it makes sense.
According to Brightman, 95 per cent of people leave your website without buying or leaving their details – for most, it’s nearer to 99 per cent.
Is it clear that you’re better than the competition? Could you be putting more information on your blog or homepage? Do you have an

Read more...