Originally written by Partner Content on Small Business
The customer is king. That much has always been true. But, in the digital era, customer demands have changed, largely due to the ever-increasing competition enabled by the internet and technology. Data-driven marketing and a level of personalisation not yet seen before have meant that customer loyalty is hard to maintain; there is always another competitor waiting in the wings to offer a more tailored and appropriate product – it’s simple, traditional website browsers are not converting leads to sales. A modern, tech-led approach is needed, and Live Chat might just be the solution you’re looking for.
Live Chat to customer conversion success
By offering website visitors (and potential customers) the opportunity to speak to the business exactly when they want to, and in a way that is convenient to them, businesses looking to gain the upper hand over their competitors will significantly increase their website conversion rate.

But it is not enough to simply install a Live Chat feature. The technology needs to be proactive; it needs to prompt the user to engage with the business or product, rather than standing idly by in the background waiting for the potential customer to click. This proactive

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