Tag Archive for Sarah Landrum

What to Do if You’re Not Getting the Results You Anticipated From Blogging

By Sarah Landrum Many business owners and brand managers looking for results assume that blogging is the ticket to success. Expert opinions and how-to articles consistently mention blogging as one of the top methods of spreading brand awareness and driving website traffic, but it’s not an instant fix. Check out some of the options below to […]

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Why You Need to Be Lazier in Your Writing (a.k.a. The Case for Repurposing Content)

By Sarah Landrum After reading the word “lazier” in the headline, you must’ve thought: “Wait, what? How can you even suggest that? Do you know what you’re asking me to do?” OK, before we get down to the nitty-gritty, let’s clear up a few things first. By “lazier,” I’m not talking about copying others’ content […]

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