Tag Archive for São Paulo Opening

Natura Brings Retail Model To Brazil With São Paulo Opening

 
Natura Cosméticos is the leading cosmetics brand in Brazil, but the beauty company is looking to expand its customer base with a brick-and-mortar approach.
At the end of April, the sustainability-minded brand opened a retail store in São Paulo, Brazil, also home to its global headquarters. The store is one of two operated by the $2.4-billion company, which just a year ago added e-commerce to its direct sales model.
Natura opened its first store in Paris eight years ago as part of a multi-channel operation in France.
The São Paulo store was more than two years in the making, including a test run in a smaller Brazilian city, where Natura found that brand recall increased as a result of its brick-and-mortar presence. In the design phase, the company even constructed life-size mockups of two

Read more...