Sami Direct, a direct selling company, is expanding its presence in Kerala with a range of neutraceutical and cosmaceutical products.
The plan is to introduce a range of sports nutritional and functional foods, including protein and fibres in various forms. For this, the Bengaluru headquartered company intends to engage over a lakh of people from the State by offering them independent entrepreneurship opportunities, Muhammed Majeed, founder, Sami Direct, said.
The expansion plan is part of the company’s strategy to become a more competitive global business, he said, adding that Sami Direct is the first Indian direct selling company with over 100 US patents.
The company, according to him, has also chalked out a roadmap by organising distributor-oriented training and educational awareness programmes as part of its marketing strategies. All these initiatives have to be driven
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Sami Direct Expands Cosmetics Line
by Ramya Chandrasekaran • • 0 Comments
Sami Direct, one of the fastest growing direct selling companies in India and a subsidiary of the award winning ingredients innovator Sami Group, is expanding the product offerings in its Johara cosmetics line with the new Johara Expert Eyeliner, after the recent success of Johara Sunscreen SPF30.
The Johara Expert Eyeliner is free of parabens and formaldehyde compounds and comes in a unique pen with a soft felt tip allowing for smooth and precise application. The formulation is highly pigmented creating an intense black line that is waterproof, quick-drying, non-feathering and lasts up to 12 hours and more.
The new Johara Expert Eyeliner is also suitable for contact lens wearers, and is ophthalmologically tested.
Sami Direct launched its personal care and cosmetics under the brand name Johara earlier this year with seven skin care products,
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SAMI Direct Launches Health Drink Approved by FSSAI
by Ramya Chandrasekaran • • 0 Comments
SAMI Direct, one of the fastest growing direct selling companies in India and a subsidiary of the award winning ingredients innovator Sami Group, launched a natural refreshing health drink Saberry® Drink Mix.
According to the company, it is a natural refreshing drink with an exotic punch of original fruit flavors to help manage metabolic stress and rejuvenate the mind & body. It has been approved by Food Safety and Standards Authority of India (FSSAI).
Saberry comes in a pack of 10 sachets. Each sachet contains 6.5 gm of drink mix with no added sugar or preservatives. It is manufactured and produced to cater to Indian consumers, and can be purchased from independent distributors of Sami Direct.
Key essential ingredients in the product comprise Emblica Officinalis Fruit Extract (Saberry), Beet Root Extract (Sabeet), Garcinia Cambogia Fruit Extract
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India’s Sami Direct Opens first Brand Centre in Bangalore
by Ramya Chandrasekaran • • 0 Comments
Sami Direct, a subsidiary of Indian Multinational Health Science Company Sami Labs Ltd inaugurated its first ever brand centre in Bangalore recently.
This move is a part of Sami Direct’s systematic expansion strategy and plans are afoot to open more such centres across the country in the near future.
This new centre will display all the different categories of products manufactured by Sami Direct under one roof including nutraceuticals and the newly launched cosmeceutical beauty product range.
The 3000 sq. ft. Brand Centre is located at the ground floor of Sami Directs’ Corporate Office in Bangalore.
Dr. Muhammed Majeed, Founder, Sami Direct inaugurated the Brand Centre.
“We are proud of our strong consumer base, which inspires us to break new barriers in innovation. This inauguration is a initial step towards serving and collaborating with our customers. This