Oriflame is participating in In-cosmetics Formulation Summit in London later this month. Patrick O’Byrne, Category Director for Personal Hair care and Fragrance at Oriflame, speaking ahead of his presentation to Cosmetics Design Europe (CDE) emphasizes the need for safe, legal and relevant products.
Speaking ahead of his presentation on Sustainability and texture: regulatory update and alternatives to microbeads, Patrick O’Byrne, says there are a number of drivers for reformulation, that need to be observed.
He says some are compulsory, such as safety or legislative changes, whereas other reasons are driven by changes in the market, such as competitors’ movement, consumer tastes and habits changing, as well as new materials becoming available.
“Ultimately, to be successful, a product has to be safe, legal and relevant,” he says. O’Byrne also explains that any changes to a formulation can have