When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people’s eyes with buzzwords and sparkle; rather share how it makes their life better.
Tag Archive for SaaS
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How to avoid the last-ditch sales tactic
by Ben Lobel • • 0 Comments
The SaaS world is an extremely competitive place, with focus placed on ‘land grabbing at all costs’ and the importance of ‘exponential client scaling’. Profit is seen as a secondary consideration as client wins and the pressure to achieve monthly targets supersede ‘traditional’ business logic. The problem is many organisations never reach that point of
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Hot Business News Today
5 Tips to Avoid a SaaS Contract Nightmare
by Fayaz Mohamood • • 0 Comments
These steps can be the difference between regretting your agreement to a sub-par contract and truly finding the right solution.