Amway Chairman Steve Van Andel recently visited Russia to commemorate the affiliate’s 10th anniversary. His visit included a series of employee meetings, Amway Business Owner (ABO) events and conversations with government officials and business leaders.
Amway Russia has much to celebrate since launching in 2005. In a relatively short period of time, it has become the sixth largest market for our global enterprise and continues to show resiliency and promise, despite recent political unrest and economic slowdowns in the region.
The largest selling category for the market is home care, followed by personal care, nutrition and beauty. Nearly a third of all ABOs are under the age of 35. Amway Russia also has become a champion of entrepreneurship—especially women empowerment, as more than 80 percent of the market’s ABOs are female.
One of their local efforts to