Longtime direct sales executive Joey Carter is joining Ruby Ribbon’s advisory team, after participating in the shapewear company’s recent Series C funding round.
Carter is General Partner at Direct Selling Capital, the Dallas-based firm that co-led Ruby Ribbon’s $7.5 million round alongside San Francisco’s DBL Partners. Silicon Valley venture firms Trinity and Mohr Davidow also participated in the round.
Before founding Direct Selling Capital, Carter was Chairman and CEO of Home Interiors & Gifts Inc., a direct selling company founded in 1957 by his grandmother, Mary Crowley. During his tenure the business reached annual sales in excess of $600 million.
Carter also has served as Chairman of the Direct Selling Association and held a seat on the Direct Selling Education Foundation’s board. He currently is an advisor and consultant to Ambit Energy LLP.
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Ruby Ribbon Acquires Newly Appointed Board Members & Funding
by Nicole Dunkley • • 0 Comments
Ruby Ribbon, Inc. today announced that the company has closed $7.5 Million in Series C Funding. The Round was co-led by DBL Partners, of San Francisco, CA, and Direct Selling Capital of Dallas, Texas, and included participation from current investors Trinity Ventures and Mohr Davidow Ventures.
With the closing of the round, the company will add two board members, Norm Matthews, former President of Federated Department Stores, and Cynthia Ringo of DBL Partners. Joey Carter, the founder of Direct Selling Capital, will become an Advisor.
The new investors, advisors and board members collectively bring to Ruby Ribbon deep expertise in areas core to the company’s success as well as an investment circle in tune with the company’s mission to create thousands of flexible jobs for women while demonstrating sustainable and highly scalable modes of retail.
Ruby Ribbon is an apparel company creating a