Forbes reports: Change is the magic word that seems to decide success in most industries today, and the beauty industry is no exception. Avon Products seemed to have learned the lesson too late when only recently it had spoken about plans to expand its digital channel outside the U.S. and make its representatives sell through the social media. Too little, too late? Unfortunately, that’s what we think.
What Has Happened To Avon?
An over 70% persistent stock price decline over the last year indicates that Avon might be unable to recover from its weak state, after all. In the past, it was rumored that the company has been trying to sell off the whole or a part of its business. However, there didn’t seem to be many takers. Avon has been on a downhill journey since 2011 (its last profitable