On the web, internal crises can turn into a five-alarm fire in a hurry. Knowing how to respond can go a long way toward limiting the damage and protecting your brand from long-term harm.
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Lessons learned from Sports Direct’s reputational crisis
by Ben Lobel • • 0 Comments
To kick off a monthly column around reputational mishaps and blunders, Jennifer Janson, author of The Reputation Playbook and managing director of Six Degrees, will assess how a company recently in the news has handled a crisis, and provide top tips for small businesses to avoid making the same mistakes. In the first of the series,
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