According to an article in Herald Keeping:
The Market America Convention 2018 marked the 25th anniversary celebration of the triumphant shopping network. Over 20,000 people gathered in Greensboro, North Carolina in August for a five days of powerful speakers, motivational awareness, and strong community support.
What started as a couple in their garage has become an international consumer-driven force to reckon with. Everyone from the top Market America executives to millionaire UnFranchise owners to celebrities were there.
The air fizzled with the energy of thousands of UnFranchise owners at every level of their business. There to learn, these individuals, couples, and families devoted themselves to learning and networking to their heart’s content.
JR Ridinger, the CEO of Market America, was one of the many larger-than-life speakers at the event. In one of his talks, he spoke about prospecting and recruiting. It’s an essential component of the Market America business plan and involves bringing others on board to your team.
Ridinger says that some people never seem to have a problem with recruiting, while others struggle. This disparity could have to do with the approach that different people take to recruiting. JR Ridinger says “it’s a process, not an event.” He emphasizes the fluid and relational

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