The most important lesson: Don’t rush a rebrand.
Tag Archive for Rebranding
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Does Your Company Image Need a Refresh? What to Do When It's Time to Rebrand
by Gabriel Shaoolian • • 0 Comments
Hot Business News Today
Put Data Front and Center to Guide Your Rebranding
by Jonathan Herrick • • 0 Comments
Ace your rebranding efforts by incorporating data about customers, competitors and yourself.
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The Ultimate Rebranding Checklist for Entrepreneurs
by Peter Gasca • • 0 Comments
Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
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How Flipora Became Rover Without Confusing 30 Million Users
by Peter Daisyme • • 0 Comments
To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
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Talk Fusion Announces #TalkFusionSecrets Campaign
by Nicole Dunkley • • 0 Comments
As part of their new “Better with Video” initiative, Talk Fusion is launching a multi-week social media campaign using the hashtag #TalkFusionSecrets. The campaign will be a journey of discovery that reveals redesigns, additions and enhancements of classic Talk Fusion video products, as well as introduction of an exciting new one.
The campaign launched on October 27, 2014 with the debut of a weekly series of 24-hour Tweet-a-thons on Twitter. The initial installment focused on how far Talk Fusion has come in just seven years, along with interesting trivia (e.g.: According to Talk Fusion Director of Technology Dr. Jonathan Chen, in 2011 172,000 videos were uploaded to Talk Fusion every 12 hours. In 2014 there were too many videos to count.)
The first “secret” revealed was the rebranding of Talk Fusion’s innovative video communication products as features under the umbrella of “CONNECT,” including the introduction of Video Chat, which allow users to hold a live face-to-face video chat between any internet-capable devices.
“Evolution is inevitable,” says Talk Fusion Creative Director Allyson Johnson. “Some would say it’s the biggest sign of success. After seven years of continuous growth, it was time to celebrate Talk Fusion’s expansion beyond its original scope of video email. It