Discover if rebranding is what your company needs to work on by asking yourself key questions about why you want to rebrand in the first place and which key areas are most important to focus on, whether that be a refresh, partial or full rebrand.
Tag Archive for Rebranding
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DUOLIFE – New Quality In The New Decade
by Team Business For Home • • 0 Comments
The history of DUOLIFE is the history of 10 spectacular years on the MLM market. The last decade for DUOLIFE was marked by continuous development and great successes based on the idea of a man in the spotlight and the company’s key values: Trust, Honesty and Respect.
However, DUOLIFE faces new years of new challenges. At the beginning of the new decade, the company decided to rebrand. It is to emphasize the international character and a new chapter in the history of the organization.
From Poland to the world – 10 years of DUOLIFE
When DUOLIFE started its operations in 2013, the founders of the organization were guided by the idea of expanding their operations outside Poland and entering foreign markets. Consistency in action and business conducted with each other, not on each other (this assumption has guided the company’s co-founders from the very beginning of cooperation) resulted in the fact that DUOLIFE operates globally.
Today, in 2023, the organization is present in dozens of countries around the world, and DUOLIFE supplements and cosmetics support the well-being of millions of people.
With the appearance of DUOLIFE on the global market, the whole world could also learn about the idea of softmarketing®. This model was created
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Your Company's Rebranding Won't Pay Off Without Training. Here's How to Incorporate It.
by Graham Glass • • 0 Comments
Rebranding may be one of the most important investments your company makes. Learn how to structure business training that supports the rebrand efforts and why it’s critical to your success.
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Trader Joe's is Renaming International Products After Petition Calls Out Racist Branding
by Irene Jiang • • 0 Comments
The packaging in question features names like ‘Trader Ming’s,’ ‘Arabian Joe’s,’ and ‘Trader José,’ among others.
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Why Hiring an Expert Is Smart When Undertaking a Rebrand
by Entrepreneur NEXT • • 0 Comments
Bringing in external help may seem overwhelming, but a branding expert can provide a lot of insight that you may not be able to provide from an internal perspective.
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Going Out of Style? Revamp Your Brand With This Marketing Strategy
by Matt Molino • • 0 Comments
You can use these three tactics to revitalize your brand’s relevancy through experiential marketing.
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4 Ways to Know When It's Time to Rebrand Your Business
by Amanda Bowman • • 0 Comments
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Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
by Jake McKenzie • • 0 Comments
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Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder
by Lydia Belanger • • 0 Comments
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.