Nature’s Sunshine Products Inc., a leading natural health and wellness company engaged in the manufacture and direct sale of premium-quality nutritional and personal care products, announced the appointment of Rebecca Lee Steinfort as a member of its Board of Directors.
Ms. Steinfort is a senior executive with extensive experience in strategy and marketing in consumer-product and health care oriented businesses.
“We are excited to welcome Rebecca Lee Steinfort to our Board of Directors,” said Gregory L. Probert, Nature’s Sunshine’s Chairman and Chief Executive Officer.
“Rebecca brings significant strategic and broad marketing experiences to Nature’s Sunshine that I am confident will be highly beneficial in our continuing efforts to transform the business into a multi-brand and multi-channel organization. We look forward to her guidance and strategic thinking as a member of the Board.”
Ms. Steinfort is currently the Chief Operating Officer of Paladina Health, a subsidiary of Davita Healthcare Partners, Inc. Prior to Paladina Health, Ms. Steinfort held other executive positions beginning in 2009 at Davita Healthcare Partners, Inc., such as Chief Marketing Officer and Chief Strategy Officer.
Ms. Steinfort held various leadership positions at Quiznos from 2007 to 2009, most recently serving as Executive Vice President and Chief Marketing Officer.
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