Media coverage can be lucrative, but you need to employ the right strategies.
Tag Archive for Public Relations
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Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.
by Adam Horlock • • 0 Comments
A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.
Hot Business News Today
Supercharge Your Brand Awareness with These Game-Changing PR Tools
by Heidi Cortez • • 0 Comments
If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy.
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How to Respond When You're the Target of Bad Press
by Emily Reynolds Bergh • • 0 Comments
You know the saying “Any press is good press”? Don’t believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.
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Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.
by Mark Macias • • 0 Comments
Most entrepreneurs are driven to sell their product or service in all conversations, but don’t try doing that when speaking with reporters.
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3 Powerful PR Tools Small Businesses Can Use to Soar to New Heights
by Sonu Yadav • • 0 Comments
Discover the key tactics and best practices for leveraging social media, content marketing and paid media in your PR endeavors to catapult your small business to new levels of success.
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How Public Relations Builds Trust and Credibility for Your Startup
by Morissa Schwartz • • 0 Comments
Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business
Hot Business News Today
In a Downturn, It's Not Enough to Have Good Financials — Brand Visibility Is the New Currency.
by Masha Bucher • • 0 Comments
Visibility has proven to be tied to making more money and being more successful. I’ve been asked by many founders how they can generate visibility successfully and quickly, so here are my tips.
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5 Secrets Your PR Team Won't Tell You
by Hannah Cranston • • 0 Comments
Making a brand a household name requires unwavering commitment. Does your PR team have fervor and devotion?
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What You Need to Know About Doing Your Own PR vs. Handing Over the Reins
by Kristen Shea • • 0 Comments
A strong public relations strategy can be what sets you apart from your competitors, but you need the right team of PR professionals to create and execute your campaigns.