Prüvit sales topped $598 Million in 2021, since then sales have been in a steady decline according to the Business For Home data for Prüvit.
In a significant move marking a new chapter for Prüvit, the original founders, Brian Underwood, Chris Harding, and Terry LaCore, have approved the reacquisition of the company.
This strategic decision underscores their commitment to Prüvit’s foundational principles and its continued growth and success in the industry.
“We are thrilled to announce that we are bringing Prüvit back to its roots,” said Brian Underwood, one of the original founders.
“This reacquisition is not just a business decision but a step towards honoring the legacy that Prüvit has created and ensuring its continued impact in the future.”
The reacquisition aims to refocus on the core values and fundamentals that have been instrumental in Prüvit’s journey so far. The founders believe that this move will strengthen the company’s market position and enhance its ability to innovate and deliver value to its customers.
Prüvit will continue to be supported by the LaCore ecosystem, bringing with it capabilities, expertise, and capital to grow Prüvit to its full potential.
“Returning to the fundamentals is key to our future strategy,” stated Chris Harding, co-founder.
“Prüvit has always been