Investigate how you can create value for your customer and yourself without resorting to slashing prices.

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Here’s why those operating in software or on the Internet should zero in on “thinking zero” to get a leg up on competitors.

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Consider that the average customer in Oslo can afford a higher-priced Starbucks latte than someone in New Delhi.

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Discounting your services undermines your brand and your bargaining position with all future clients.

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The smartwatch has the lowest hardware cost to price of any of the tech company’s devices.

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